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Door to door leaflet distribution remains one of the most popular methods of delivery. It is proven to have generated fast and measurable responses – whilst remaining extremely cost effective. Unlike other methods of marketing, it allows businesses to specifically target households that fit their demographic profile. Direct Letterbox Marketing is a leading provider of […]

Ok, so we’ve covered fonts, copy and typography – so we’re well on the way to creating the perfect leaflet, right? And today we’re going to look at images. This might seem like an easy pick, right? I mean, that’s what the Internet was made for, wasn’t it? To just Google Image ‘butcher’, or whatever

When you are planning a marketing campaign, there is one step that is absolutely essential. It doesn’t matter whether you’re planning to use leaflet distribution, email marketing or any other kind of tactic to get your message out, you simply cannot afford to miss this step. This vital step is, of course, to know who

We’re now in an age of marketing where TV ads are dying out, ROI is decreasing and consumers are increasingly resistant to advertising messages. With everybody rushing to try the latest inbound or digital marketing technique, is there still a place for the old-school marketing techniques that have worked for decades? Well, yes and no.

Leaflets have been a trusty marketing technique for a very long time, and are still widely used by a variety of different businesses all over the world. But how have leaflets survived despite competition from the rise of technology and paperless methods? Well, here at Direct Letterbox we know how effective leaflet delivery can be,

Recently, on the BBC, Financial Times columnist Lucy Kellaway caused a bit of a stir. Despite the world in which she works – upmarket journalism for a broadsheet renowned across the globe – Kellaway basically said, ‘Hang on a minute. Typos aren’t a reflection of the quality of writing. We all make mistakes. So don’t

With the digital age taking so much of the marketing workload on board, it’s easy to believe that letterbox marketing is a trend of the past. With so many advertisements on our computer screens, our apps and all around us during our daily lives, who is going to want to look at a leaflet pushed

Typography is often over-looked when it comes to designing direct marketing products. And yet it’s just as important as font types, good copy, images and colour. Firstly, let’s ask what the devil typography actually is. A lot of people, when they think of typography, if they ever consider it at all, will think it’s all

Understanding how to your market your restaurant can be tricky, especially as the industry is as competitive as ever! Many brands turn to the internet and rely upon on social media platforms and their website to draw custom, however why not use every method possible? Having a website is fantastic, and will prove highly beneficial

As a company, we take our commitment to leaflet delivery and leaflet printing seriously, so we’re always on the lookout for ways to help our customers come up with fantastic leafleting strategies that really do the job. When we heard about the incredible ad campaign being run by Battersea Dogs & Cats Home last month