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Forming an integrated marketing strategy isn’t exactly an easy task – of course, there are as many incredible possibilities to take advantage of as there are pitfalls to avoid. All right, pop quiz – what’s an integrated marketing strategy? It’s a way of unifying your brand values and message across all forms marketing, whether it’s […]

In our last blog in this series, we studied the importance of keeping your existing clients – after all, you wouldn’t want to lose them after working so hard to get them in the first place.  But it’s also crucial to attract the attention of those brand spanking new customers too, right? And direct marketing

When it comes to marketing, there are a variety of ways you can ensure your brand is promoted effectively. At Direct Letterbox Marketing, we use inspiration from all sorts of places in order to make our leaflet delivery as effective as possible. Here, we will take a look at some completely unique marketing techniques and

Ok, quick question – what’s the purpose of direct marketing? If you said attracting new customers, well, you’re half right. Marketing, in any form, isn’t just about getting new clients through the door – it’s also about maintaining your existing client base. Every company has a client attrition rate – which is the rate which

At the end of the day, going forward, time will tell… Ah, we’ve heard it all before, right? When you’re designing your direct letterbox marketing, one of the main things you need to consider is this: is it original? Whether it’s an image-heavy or text-heavy mail-out, originality and creativity are absolutely crucial to a successful

Recently you may have noticed a whole lot more letterbox marketing coming through your door thanks to the upcoming general election. We’re betting you haven’t taken much notice of what these candidates have to say, and we are also willing to bet it’s because the design of the leaflets isn’t exactly eye catching or interesting,

Welcome back to our continuing series on the various attributes and factors you’ll need to consider when designing your direct letterbox marketing. Today we’re going to just go ahead and look at the importance of branding. Ok, when you hear someone say ‘branding’ it’s usually a smug marketing manager who throws words like that around

There’s a whole lot more to leaflets than you might first think – and nailing your direct marketing designs are crucial to success. So we’ve put together an easy-read infographic that’ll help outline some issues you may come across when looking at how to make leaflets work for you. If you’d like the very finest

With Christmas getting nearer, if you haven’t yet implemented your Christmas campaign – you better get started! As a business owner, you’ll be well aware that the seasons can often influence your campaign techniques – those styles that work in summer, may not always work in winter, but don’t worry! Here at Direct Letterbox Marketing,

Some people believed that the digital age was going to signal the death of print marketing. However, this is certainly not the case, with many sectors still benefitting from leaflets. Here, we will look at exactly why you should use a leaflet to cover your advertising needs: The costLet’s face it — money talks! It