Direct Mail
Direct mail can be an effective marketing tool for businesses of all sizes. For small businesses, direct mail can be a cost-effective way to reach a target audience. And for larger businesses, direct mail can be used to supplement other marketing efforts. Direct mail can be personalised to target specific customers, and it allows businesses to track and measure results. Additionally, direct mail provides businesses with an opportunity to stand out from the competition and create a memorable impression.
When used effectively, direct mail can be a powerful marketing tool that drives results.
Direct Mail creates an emotional connection and is a great way to talk to your existing customers, either up-selling your products and services or communicating news to them. In addition to this it also allows you to target new customers by using our demographics service to locate exactly where your target audience live. With email lists, open and response rates rapidly falling post GDPR, direct mail can assist you with re-growing your database.
There are many things to consider when running a direct mail campaign such as the planning and targeting, the printing and the actual postage. Here at Direct Letterbox Marketing we want to make things as easy as possible for you and that is why we offer a full service from the planning to the distribution.
Our full service product takes care of everything for you,
Planning & Targeting – We use our custom built demographic and audience finder tools down to full postcode (i.e. B32 3DB) to find the perfect audience.
Printing – Our most common formats are A5 postcards and A4 Letters in an envelope, in addition to these we can also offer A6 postcards, DL Postcards and greeting cards.
Postage – All campaigns are sent via Royal Mail
Get a quote now..
The Power of Direct Mail
Feel Valued
56%
Good Impression
61%
56% said mail makes them feel valued**
61% said mail gives a good impression of the company**
Promotional Mail is Shared
0
%
An average of 23% of all mail is shared between people in a household. 21% of promotions and special offers are shared too.*
Leaflets - Open & Interaction
Without an address about a product or service
Opened
59%
Read
43%
Without an address about a promotion/offer
Opened
54%
Read
43%
Letters - Open & Interaction
Promotion or special offer
Opened
69%
Read
55%
About a product / service they dont have
Opened
60%
Read
43%
Brochures - Open & Interaction
From a company I have ordered from before
Opened
71%
Read
56%
From company not ordered from before
Opened
54%
Read
43%
Book Your Distribution Online
Create your campaign online and view household counts with our new online leaflet campaign builder
Leaflet Distribution
Audience Targeting
Royal Mail Door to Door
Distribution Map
Get a leaflet distribution quote
Submit your details and one of our experienced account managers will be in touch.
