5 Expert Tips for an Effective Email Marketing Campaign

The digital age is at the forefront of everyone’s minds when it comes to marketing. Email marketing is one of the most effective forms of digital marketing… but only if it’s done right.

Coupled with a leaflet campaign to target those who are still operating off the digital grid, your marketing campaign will reach a wider audience and ultimately help you make those all important conversions.

Here at Direct Letterbox Marketing, we provide fast, effective leaflet distribution in London, we recognise the power of coupling email and leaflet marketing campaigns. We’ve put together a handy guide to help you get the most out of your email marketing campaign and reach out to a wider target audience.

Continue reading

Posted in Marketing, News | Comments Off

Social Media Sins: Are You Making These 5 Mistakes With Your Social Media Campaign?

Just like with leaflet delivery and distribution, social media has become a crucial aspect of marketing your business. It’s an effective way to build your brand, network with potential clients and spread information about your company. These days it’s becoming extremely popular for companies to have a social media presence to communicate to a wider audience.

However, if used incorrectly, it can completely ruin your whole campaign. Are you using social media the correct way or are you committing some of the biggest social media sins?

Hands Holding Speech Bubbles with Social Media WordsSocial Media Sin #1

Spamming Your Followers

Whilst it’s important to have a presence online, you shouldn’t overwhelm your followers with too many posts. Sharing repetitive stuff, writing too many posts and overly promoting your product is more likely to have the opposite effect to what you’re hoping for – it will turn people away. Your posts need to have value and should contain a diverse amount of content.

It’s also very important to avoid click baiting,  which is the act of enticing someone to like your post without giving them all the information – often done in ways such as “like this post if” or using dramatic headlines. Back in 2014, Facebook vowed to penalise anyone they thought was using click bait.

Social Media Sin #2

Getting Too Personal

If you’ve decided to use your social media account for professional purposes, then you should avoid posting anything personal on there too. Everything you post will be reflective on your brand and therefore you should only post information that supports this.

However, this doesn’t mean that you shouldn’t have a personality. You can still have relevant tweets and inject some humour and personality into them.

Group of Business People with Social Media Concept

Social Media Sin #3

Using The Wrong Platforms

It’s a good idea to use different social media platforms, such as Facebook, Twitter, and Instagram. However, you shouldn’t make the mistake of thinking that these platforms all require the same type of posts. Thinking that all social media sites are the same is a huge mistake, and something that every budding social media campaigner should try to avoid. You need to research each platform and work out what works best for that audience.

We also think that using irrelevant platforms is also a mistake for some companies. If Facebook isn’t going to attract the right kind of audience for your business – don’t use it.

Social Media Sin #4

Not Proofreading Your Work

With anything you put online, proofreading your work is extremely important. One spelling mistake might not seem like a big deal, but it could actually cause you a lot of problems. Careless posting can have a negative effect on your brand – something you need to avoid at all costs. One well written tweet could go viral and expand your business, so just think about what a badly timed tweet could do.

Multiethnic Group of People with Technology SymbolSocial Media Sin #5

Not Having a Strategy in Place

Before starting any kind of marketing campaign, it’s important that you have a strategy in mind. It’s essential to know what your goals are when using social media marketing, and how you are going to achieve them. We also think it’s important to have a way of measuring how your campaign is going – so you know whether you need to change anything.

You need to be prepared to go back to the drawing board when it comes to your strategy – some things just might not pan out as you hoped.

BELGRADE - JUNE 13, 2014 Social media website logos Facebook, Twitter and other printed on paper

Now that you know what mistakes to avoid making, you can work hard to make sure that your campaign is a big success.

When it comes to marketing, whether it’s social media or direct marketing – knowing your audience is one of the most important factors. That’s why here at Direct Letterbox Marketing, we take time to carry out demographic profiling so that we are certain that your leaflet campaign is being distributed to the correct audience. Do you want to start engaging with audiences in their own home? Contact us straight away on 0800 028 6353 and a member of our team will be happy to help.

Posted in Marketing, News | Comments Off

How to Save Money on your Business Marketing

No matter how big or small your company is, marketing you business is always going to seem like a daunting and expensive task. If you are a small or startup company, you may feel like you have to spend a lot of money on advertising to make your voice heard (or seen!).

However, does this need to be the case? Do you have to spend over the odds on your business marketing to get noticed? As a leading leaflet distributor, we don’t believe that more expensive means more exposure.

Continue reading

Posted in Marketing, News | Comments Off

Why Taglines and Advertisement Slogans Are Important in Branding

When carefully thought of and constructed properly, a tagline or advertisement slogan can have a lot of benefits for your business and branding. It reinforces your ideas and allows your audience to connect with your message. They have become an extremely important part of marketing, and have helped make a lot of businesses more successful. In fact, a lot of businesses are recognised by their taglines and it’s this tagline that their standing in the market is influenced by.

Whether you’re a big or small company, a well thought out tagline or slogan can really make or break your business. Do you have one in place? Or are you still unsure whether it will benefit your company? Here at just some of the reasons for why taglines and slogans are so important in branding.

Woman with Marketing Thoughts

 

Sets You Apart From the Competition

It’s very likely that your company is going to be selling something that is extremely similar to another business, and therefore you will both be competing in the market for the same customers. If want to differentiate your brand from the others, the best thing you can do is create a memorable and authoritative tagline. This will set you apart from competitors, and therefore make people remember you over anyone else.

An example of this would be Nike. There are a number of different companies who sell the same products as Nike, but their effective and unforgettable tagline ‘Just Do It’ is what sets them apart from the competition and leaves a lasting impression in the minds of customers.

Gives Information About Your Business

A tagline is responsible for giving information about the key benefits of the product or service that you are selling. This means that customers are aware of what you are offering and how your product or service is different from those who may be offering the same thing. You can think of your tagline as being like a sales person – constantly selling your services and highlighting their importance.

It provides people with a picture of what you do by capturing the thing that makes you different to anyone else. Customers want to do business with people like them, and therefore when they look at your company, they want to know exactly what you stand for.

DLM3

 

Reinforces Your Brand Identity

When people see or hear your tagline, they are getting a consistent message from your brand. This is constantly reinforcing that you have a unique selling proposition, something that is likely to stick in the minds of potential customers. This will also prompt them to view your business as someone who they can trust and value; as it shows them that you take it seriously.

Customers will also be able to recognise your brand even when it isn’t together, such as your tagline by itself. If you think about McDonald’s tagline “I’m loving it” – you don’t actually need to see the name McDonalds to know that it’s that which is being advertised.

 

Direct Letterbox Marketing understands the importance of brilliant branding and getting your business out there and noticed. This is the reason why we specialise in affordable and impactful marketing strategies; most specifically leaflet distribution and leaflet delivery.

If you want more information on how you can engage with customers in their own home, please don’t hesitate to contact us for more information. We have a team of dedicated and experienced staff who will be happy to get you started on your successful leaflet campaign. You can give us a quick call on 0800 028 6353.

Posted in Marketing | Comments Off

How an Integrated Marketing Strategy Helps You Keep New Clients

Any great marketing strategy needs to work on several different levels at once – you want to use different tactics to get your name out into the world and attract new customers, to retain their interest once you’ve lit that first spark, and to keep them engaged in the long term. Continue reading

Posted in Marketing | Comments Off

How To Create A Successful Leaflet Marketing Campaign – Slideshare

Leaflet marketing is still an effective way of reaching your audience and persuading them to buy your products. With all the leaflets that are posted through an individual’s door you need to make sure yours is created as good as possible. Here at Direct Letterbox Marketing we’ve helped our clients reach their customers for years and in this slideshare we give you some tips for how you can do this too.

If you would like some more information about our fantastic leaflet distribution or demographic profiling services don’t hesitate in contacting us on 0800 028 6353 and a member of our expert team will be happy to help.

Posted in Marketing | Comments Off

Our Brilliant Branding Tips For Your Business

When it comes to successfully branding your business, you want to get it right first time. Creating a strong brand for your company is one of the most important aspects when it comes to marketing your services and if it is successful, you will be able to benefit from the trust and loyalty that comes along with attracting the perfect consumers.

Continue reading

Posted in Marketing | Comments Off

Marketing Master Class: How to Cultivate a Company Personality

When coming up with content for your next leaflet campaign, or any upcoming marketing strategy, there are a lot of basics that need to be considered – clear information that doesn’t overwhelm the reader, questions and features which speak directly to your target audience, and a strong call to action which sparks genuine engagement.

If you’ve been reading our blog then you should have already picked up lots of fantastic tips for getting these essentials right – and that means that you’re ready to move on to the marketing master class. First up: How to cultivate a company personality.

What You Need

Messy Office Desk with Ideas and Vision

A company personality is more or less exactly what it says on the tin: the tone, attitude and culture of your business which manifests itself in the way you communicate with clients and potential clients. On a simple level, you can aim to be causal and chatty or formal and professional, but within these two wider-reaching categories there is a great deal of scope to get creative.

You need a personality that is unique to you, and compliments both your vision for your brand and the desires of your target audience perfectly. There are so many different options available to you, but a few ideas to think about as you get started include whether you want to be seen as upbeat or sombre, incredibly friendly or cool and detached… do you want your audience to look at you as their peers or their leaders?

There’s no wrong answer, so long as you keep your buyers in mind at all times!

How You Get It

Background of a chalk black board with chalk

So once you’ve designed yourself a personality that any consumer would be crazy to ignore, how do you actually convey it? We pick up clues about people’s personalities from the way they behave, but since a company is often comprised of a lot of separate sections it can be harder to know how to put your ideal persona across.

The key is in your words: everything that you communicate, whether in writing or in speech, can be phrased to also communicate your brand image. If you want to seem upbeat and on the ball then don’t settle for flabby sentences that ramble on without any focus or cheer – alternatively, if your brand personality is classic, classy or formal then spend some time with the thesaurus and make sure your vocabulary is truly impressive.

Now it’s time to get that personality out there! Our leaflet distribution services can help you spread you message and your brand new image to receptive customers, so contact us online or at 0800 028 6353 to take advantage.

Posted in Uncategorized | Comments Off

Including Your Audience: How to Make Your Leaflet Connect

 

Interacting with your audience is paramount when it comes to creating a strong, long lasting relationship with them. As Birmingham’s leading leaflet distributor, we’ve seen a great rise in bright colours, witty slogans and attractive leaflet layouts to help catch the wandering eyes of target audiences, but what can you do to stand out from the crowd? How about exercising various degrees of interactions between you and your audience?

Including your audience into your leaflets can help to keep their interests and spike their curiosity; it can help you transform your leaflet from simply informative to exciting and audience friendly, helping you create a strong, long lasting relationship you can be proud of.

 

DLM3

 

Questions

Asking questions in your leaflets can spark thoughts and ideas in your audience. You can make these subtle questions such as ‘Ever thought of…’ or you can make them stand out from the rest of your content such as ‘Did you know…’. Of course you don’t want to interrogate your audience with copious amounts of questions which could make them feel inadequate if they don’t know the answer. Spacing your questions out allows you to give your audience information rather than question their knowledge. This careful balance will help you to keep your audience’s interest when reading your leaflet.

 

Too many question marks

Surveys

One of the main ways of ensuring interaction with your audience is by tagging on a survey or questionnaire to the foot of your leaflet. If this is your first time producing a leaflet, a simple survey asking your audience what they think can spark an interest in your leaflet, thus allowing your leaflet to reach more people and keeping your audience interested in what you have to say.

 

 

????????????????????????

Features

Including a small feature section, perhaps highlighting members of your business who’ve achieved something amazing, or even loyal audience members of your business, not only directly interacts with your audience, but will also help to spur on word of your business with the potential to be featured in your leaflets.

 

Smiling businesswoman in urban setting

It’s not all about style and looks, though these initially capture interest; creating a long lasting leaflet is also about what you include and how you address your audience and how your leaflets are broadcasted. If you’d like to know more about leaflet distribution, or about what we can offer you, contact us today on 0800 028 6353 for more information.

Posted in leaflet distribution | Tagged , , | Comments Off

Lights, Camera, Action! Give Your Audience Something to Do Next

Every time you look through a list of tips or ideas for designing your next leafleting campaign, there are three little words that are almost guaranteed to pop up – and if they don’t then you’re probably reading the wrong guide! Continue reading

Posted in leaflet distribution | Comments Off