If you’ve decided to promote your business or event using a leaflet, it’s important that you get it right first time. This will help you be cost and time-effective. More than likely, you’ll be printing a large quantity, so a simple error can have a huge impact on the production line and render your products unusable.
Here, we will talk you through how you can create the best leaflet possible.
An attractive leaflet with a good message will give you credibility and help promote your business. Most companies will automatically assume that a leaflet has to be A5, with printing the possibilities can be endless and sizes can adapted to fit your message.
When creating a leaflet, it must grab people’s attention and invoke their initial curiosity! This Can be done with a question, bold headlines, imagery, colours or the effective use of white space. Make them interact with the leaflet and gauge the interest of your target audience. Try to avoid a text heavy leaflet or to many images that aren’t relevant to the advert, this will make the potential customer lose interest and prevent them from looking at the leaflet for a second time.
The digital age is at the forefront of everyone’s minds when it comes to marketing. Email marketing is one of the most effective forms of digital marketing… but only if it’s done right.
Coupled with a leaflet campaign to target those who are still operating off the digital grid, your marketing campaign will reach a wider audience and ultimately help you make those all important conversions.
Here at Direct Letterbox Marketing, we provide fast, effective leaflet distribution in London, we recognise the power of coupling email and leaflet marketing campaigns. We’ve put together a handy guide to help you get the most out of your email marketing campaign and reach out to a wider target audience.
Just like with leaflet delivery and distribution, social media has become a crucial aspect of marketing your business. It’s an effective way to build your brand, network with potential clients and spread information about your company. These days it’s becoming extremely popular for companies to have a social media presence to communicate to a wider audience.
However, if used incorrectly, it can completely ruin your whole campaign. Are you using social media the correct way or are you committing some of the biggest social media sins?
No matter how big or small your company is, marketing you business is always going to seem like a daunting and expensive task. If you are a small or startup company, you may feel like you have to spend a lot of money on advertising to make your voice heard (or seen!).
However, does this need to be the case? Do you have to spend over the odds on your business marketing to get noticed? As a leading leaflet distributor, we don’t believe that more expensive means more exposure.
When carefully thought of and constructed properly, a tagline or advertisement slogan can have a lot of benefits for your business and branding. It reinforces your ideas and allows your audience to connect with your message. They have become an extremely important part of marketing, and have helped make a lot of businesses more successful. In fact, a lot of businesses are recognised by their taglines and it’s this tagline that their standing in the market is influenced by.
Whether you’re a big or small company, a well thought out tagline or slogan can really make or break your business. Do you have one in place? Or are you still unsure whether it will benefit your company? Here at just some of the reasons for why taglines and slogans are so important in branding.
Any great marketing strategy needs to work on several different levels at once – you want to use different tactics to get your name out into the world and attract new customers, to retain their interest once you’ve lit that first spark, and to keep them engaged in the long term. Continue reading
Leaflet marketing is still an effective way of reaching your audience and persuading them to buy your products. With all the leaflets that are posted through an individual’s door you need to make sure yours is created as good as possible. Here at Direct Letterbox Marketing we’ve helped our clients reach their customers for years and in this slideshare we give you some tips for how you can do this too.
When coming up with content for your next leaflet campaign, or any upcoming marketing strategy, there are a lot of basics that need to be considered – clear information that doesn’t overwhelm the reader, questions and features which speak directly to your target audience, and a strong call to action which sparks genuine engagement.
If you’ve been reading our blog then you should have already picked up lots of fantastic tips for getting these essentials right – and that means that you’re ready to move on to the marketing master class. First up: How to cultivate a company personality.