In a world of wider marketing possibilities than ever before, door to door distribution has continued to hold its own. According to the British Population Study ‘Marketing Channel Trends’ 2010, over 90% of respondents remembered receiving leaflets through the door, with 6% reacting positively to a leaflet they had received in this manner. To put […]
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In the past, business advertising was a lot less specific, taking more of a scattergun approach. There were fewer concerns whether a customer belonged to the appropriate target group for that particular product. While there was the possibility that somebody might take up a product advertised via this method, this was by no means typical
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Leaflet distributions could be the best thing for your business but you have to do them right. I talk to lots of business owners on a daily basis regarding leaflet distributions and views are mixed. Those who have done them right love them and continue to do them, those who haven’t vow never to do
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