Misconceptions of Leaflet Distribution: Door Drop Marketing

Door to door leaflet distribution remains one of the most popular methods of delivery. It is proven to have generated fast and measurable responses – whilst remaining extremely cost effective. Unlike other methods of marketing, it allows businesses to specifically target households that fit their demographic profile.

Direct Letterbox Marketing is a leading provider of door to door leaflet delivery – helping customers effectively communicate with specific target audiences. We believe that it is a proven effective marketing strategy, which is why it’s disappointing when we read so many misconceptions about it.

Because of this, we have put together this handy guide to highlight some of the most popular misconceptions of leaflet distribution and discuss why they aren’t remotely true.

1.      They have low response rates

A lot of people believe that leaflet distribution yields little response. They claim that people don’t like receiving marketing material through their letterbox, therefore are less likely to answer.

In reality, numbers show that as many as 80% of people keep, pass on or read any distribution leaflet that comes with their post. The reason why? UK citizens take the time to go through their post and acknowledge everything they are sent.

2.      They aren’t interactive

In a time where everything is dominated by the internet, it’s hard to believe that something like leaflet distribution could be effective.

However, a well designed leaflet can create an interactive experience with the audience. They can come in a variety of styles, colours, designs and sizes – it all depends on individual needs.

3.      They only reach a limited amount of people

A lot of people believe that leaflet distribution isn’t worthwhile as only a certain amount of people will be targeted.

We believe that by using a professional leaflet distribution company, you can expand your customer base by targeting those with comparable demographics information as your idyllic customers.

Here at Direct Letterbox Marketing, we are always on hand to help steer you in the right direction with your marketing campaign – and we are passionate about making it a successful one. We have years of experience, making us a leading specialist in the area of leaflet distribution.

If you would like our help, or you have any questions, please do not hesitate to get in touch. You can give us a call on 0800 028 6353 and a member of our staff will be happy to help.

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