October 2022

Despite every advance in marketing techniques that the modern world has been able to muster, letterbox marketing is still one of the most effective methods around. Almost 50% of customers respond positively to the activities of leaflet distribution services, beating television and email marketing every time, and leaflet delivery also has the advantage of being

The traditional forms of advertising have frequently begun to be utilised less and less over the years, but that’s not the case with letterbox advertising. The practice of leaflet distribution has endured for such a long time because it has a lot to offer businesses. Even advances in modern technology haven’t succeeded in relegating leaflets

Any great marketing strategy needs to work on several different levels at once – you want to use different tactics to get your name out into the world and attract new customers, to retain their interest once you’ve lit that first spark, and to keep them engaged in the long term. This means integrating a

Picture the scene: you’re at home in your one-bedroom flat in an area full of young professionals, when a leaflet drops through your door. You pick it up, only to discover that the leaflet is for mobility scooters. Needless to say, it ends up in the bin. So what went wrong? It’s simple, the instigators

The Tour de France is one of the biggest and most exciting sports events in the annual calendar, and it’s naturally been even more of a viewing priority for UK residents this year, with part of the iconic course being held on our very own shores. Of course, the Tour de France hardly needs any

Every business aims to lead with a strong marketing campaign in order to become leaders in their industry. Behind every good company should be a good marketing strategy, and without one, a company may be less likely to succeed. Marketing strategies can take many different forms, yet the most popular and commonly used is leaflet

When carefully thought of and constructed properly, a tagline or advertisement slogan can have a lot of benefits for your business and branding. It reinforces your ideas and allows your audience to connect with your message. They have become an extremely important part of marketing, and have helped make a lot of businesses more successful.

“A colour is as strong as the impression it creates.” – Ivan Albright The psychology of colour as it relates to persuasion is one of the most interesting and controversial aspects that marketing can evoke. A successful marketing strategy heavily replies on its initial impression and what feelings it can trigger within the consumer and

Here at Direct Letterbox Marketing we offer a fantastic leaflet design service, but there are certain things that you must avoid with design to ensure your publication keeps that professional look. A leaflet through the door gives an instant impression of your business or event that you are trying to promote, so if that leaflet

No matter how big or small your company is, marketing you business is always going to seem like a daunting and expensive task. If you are a small or startup company, you may feel like you have to spend a lot of money on advertising to make your voice heard (or seen!). However, does this