How to Save Money on your Business Marketing

No matter how big or small your company is, marketing you business is always going to seem like a daunting and expensive task. If you are a small or startup company, you may feel like you have to spend a lot of money on advertising to make your voice heard (or seen!).

However, does this need to be the case? Do you have to spend over the odds on your business marketing to get noticed? As a leading leaflet distributor, we don’t believe that more expensive means more exposure.

We’ve brought together a list of money saving ideas that still get your business noticed but without the premium price tag. Join us as we take a look at some of them and save some money!

Start a Blog

A quick and easy way to get your business noticed on the web if to begin a business blog. If you already have a company website, a blog is a vital component to getting internet traffic coming to your website.

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Making sure that the content that you write for your blog is relevant to your business is essential. You want internet user to be able to search for a relevant topic and have your blog appear in their search results and with more businesses taking to online marketing, it’s super important not to miss out on an opportunity for more exposure, especially in the internet-obsessed society that we live in today.

Invest Time in Social Media

Following on from our previous point, it is really important to create an online presence within social media. Not only will it allow you to interact with your customers and clients, but it will help you spread your business’ name all around the globe.

BELGRADE - JUNE 13, 2014 Social media website logos Facebook, Twitter and other printed on paper

The increased interaction that you gain from participating on social media will ensure a rise in your credibility as well as being able to get instant feedback from your target market when it comes to researching for your brand.

Facebook is a great social tool that can potentially have your business shared between friends and Twitter allows you to follow some of your favourite relevant brands and interact with them in one simple interface.

Involve Yourself in Workshops and Seminars

Getting your business recognised as an authority in it’s field can sometimes be extremely difficult, so why not boost your credibility in these areas by showing off your extensive industry knowledge during workshops and seminars?

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Not only does this bring attention to your brand, but the audience will be able to recognise the skill and expertise that you have in your business sector; boosting your publicity and outreach further than any other expensive advertising technique. If you know your stuff, let people know that you know it!

Go Green

More and more people are looking to reduce their carbon footprint, but this doesn’t mean that you have to cut down on the print publications that you provide for your customers.

Try sourcing recycled paper to print your publications on and print them a lot less frequently if it is possible. Your consumers may not need an update every single month if there isn’t any news; try publishing a newsletter every couple of months to space out the printing and you will save more money and paper in the long run.

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Having a business and a small budget doesn’t mean that you have to lag behind when it comes to getting brand exposure. There are many different ways in which you can advertise your business for next to nothing without losing out on valuable customer interaction.

Here at Direct Letterbox Marketing, we provide an excellent leaflet distribution service that helps get you business noticed. If you would like to find out how our service can benefit your business, don’t hesitate to contact us on 0800 028 6353 and one of our team will be happy to advise you.

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