General

Leaflet distribution has been an integral part of many brand’s marketing strategies for years, and this ubiquitous nature has resulted in it being the cornerstone of many campaigns. However, some people within the UK have become so accustomed to ‘door drop’ advertising – namely pushing paper or card fliers through a letterbox – that it […]

Product advertising is becoming a regular part of our lives and nowadays everywhere you go you will certainly encounter an advertisement of some sort. Since there is almost too much advertising and promotion taking place, it is difficult to get your message through to people as many tend to ignore the messages and this is

If you’ve decided to promote your business or event using a leaflet, it’s important that you get it right first time. This will help you be cost and time-effective. More than likely, you’ll be printing a large quantity, so a simple error can have a huge impact on the production line and render your products

Many business people know that leaflet campaigns are a brilliant way of raising brand awareness among customers. It is a very direct form of communicating your message; however you only have a matter of seconds to impress or lure potential customers into paying attention to your advertisement. In this case, the presentation and layout of

An attractive leaflet with a good message will give you credibility and help promote your business. Most companies will automatically assume that a leaflet has to be A5, with printing the possibilities can be endless and sizes can adapted to fit your message. When creating a leaflet, it must grab people’s attention and invoke their

Quality marketing is a practice that naturally transcends the divisions of county and even country, and it is held in universal regard no matter where you might be based. Of course, not all marketing is equal though, and because of this there is a real need to pinpoint what methods are working, and what should

As mentioned in a previous post, traditional methods of communicative marketing such as leaflet distribution are yet again on the rise. This was after a survey that indicated that business owners showed higher return on investment on letterbox marketing compared to modern communicative techniques of marketing such as sending email. The British population is now

A change of fortunes for the British economy that kicked in towards the last quarter of the year 2013 has largely boosted economic growth in the nation. Indeed, we are well over the recession that rocked the UKs economic status for at least 2 years. Looking at how the economy is flourishing today, it is

Don’t just tell, make it sell! You’ve done all the hard work, designed an eye-catching leaflet, grabbed their attention and desire to interact with your product or service! But where’s the incentive? Creating a call to action lets you know that you’ve had a response from a campaign! by leaving a call to action off

The purpose of advertising is the same across any platform. Whether it’s on the television, via a leaflet or on a billboard, the end goal is to gain custom for your product or service. Some people will claim that leaflet advertising specifically is part of a marketing strategy, while others say it’s part of the