If you’ve decided to promote your business or event using a leaflet, it’s important that you get it right first time. This will help you be cost and time-effective. More than likely, you’ll be printing a large quantity, so a simple error can have a huge impact on the production line and render your products unusable.
Here, we will talk you through how you can create the best leaflet possible.
The impact of print marketing
According to research, 89% of people can remember a brand thanks to leaflet distribution. Also, almost half of those who responded commented to say that they actually kept leaflets in a drawer or on a board for future reference. This allows print marketing to have a longer life than its marketing counterparts.
The design of your content is crucial. Your layout must engage the reader. Don’t settle for dull images. Make sure you stand out and make people take notice. While doing this, make sure you don’t distract from the main focus of the leaflet – the written content.
Choose images that will help guide them to the content your promoting. It’s necessary to have a pleasant balance of used and unused space. You don’t want to overpower your audience with too much activity, but you also don’t want to waste your opportunity to get information in front of them.
With this information, be sure to include a call to action. It’s no use producing an eye-catching document that has no end purpose. Without prompting an action from a potential customer, the marketing campaign hasn’t done its job. Another must-have, which may sound obvious, is correct spelling and grammar. We’ve all seen the signs or advertising’s that have poor punctuation, and this is a sure-fire way to diminish your brand’s credibility.
Alongside a captivating logo, make sure you include your complete contact information. Without this, how do you expect your audience to find you? They are not going to go out of their way to search for your details if they are not on hand. Include this alongside your social media logos to give the audience all the relevant avenues to research your brand.
Print marketing mistakes
There’s no denying that print is here to stay. However, you don’t want to end up in the recycle bin or be just another sign. Many companies have fallen foul to an array of mistakes when it comes to print marketing.
While companies can often forget to take their audience into consideration when creating content, it’s vital that you make your document easy to read. It also needs to have a simple message. Sometimes, graphics can explain your service better than words for those who have limited English skills. In an ideal campaign, you’ll cater to each audience and tweak your campaigns to suit the needs of each targeted mailing list.
However, if you make tweaks, you must still stay within consistent boundaries. It’s extremely important to use the same logos and styling throughout any campaign. This will allow you to speed up the revising and updating process and save you money as you won’t be reinventing the wheel every step of the way.
Be sure to remember that any logo and branding that you decide to run with will have to go across other marketing forums, including online. Make sure that any logo and colour scheme you choose will work well across the board. This will make it easier for any potential customers to recognise and relate with your brand.
Let us help you get your brand into the public’s eye. Contact us today to see how we can help.