A change of fortunes for the British economy that kicked in towards the last quarter of the year 2013 has largely boosted economic growth in the nation. Indeed, we are well over the recession that rocked the UKs economic status for at least 2 years. Looking at how the economy is flourishing today, it is difficult to tell this was the same nation that experienced a somewhat financial crisis leading to a negative snowball of events that we have all built up from since.
“Optimistic economic experts have since outlined a list of possible outcomes that have turned out to be correct. A perfect example would be the GDP predictions for 2014 being changed. Previously, the government had forecasted the 2014 GDP to increase by 2.4%, however the bar has been set even higher with predictions increasing to 2.7%”.
It is obvious that the recession creates a completely opposite snowball effect to economic success. Yes, better economic performance means company performance signalling more employment therefore now, more people have more disposable income. Now all this is extremely positive for one group of professionals: Marketers! Disposable income brings the power to spend with this comes the confidence to buy.
Seasoned marketers will be aware that once people are willing to spend they are more open to communication strategies that potentially lead them into purchase. So, the point here is that this is the perfect time to advertise your products and lead your company towards industrial dominance and glory. Businesses that emphasise on staying a step ahead of competition have already started investing into communicative strategies like leaflet distribution as recent figures suggest that many companies are attaining large return on investment through this strategy.
It is advisable for companies to make sure they keep up to date with their competitors and start setting aside larger and more flexible budgets for advertising and promotion. At Direct Letterbox Marketing, we offer the in-demand leaflet delivery services to help companies reach their target audiences effectively. All of the flyer designs we create are made with your specific requirements in consideration, so that your marketing campaign can be unique.
