Excellent service & great value for money. Thank you for making our marketing project such a success!
Super Conservatories & Windows
Don’t just tell, make it sell!
You’ve done all the hard work, designed an eye-catching leaflet, grabbed their attention and desire to interact with your product or service! But where’s the incentive?
Creating a call to action lets you know that you’ve had a response from a campaign! by leaving a call to action off a leaflet you are simply telling the targeted audience the information that might get them to interact with you, like opening times, products, services and ways to get in touch. A Call to Action is the means by which a viewer will take further action upon seeing your leaflet, such as visit a website, call a phone number, scanning a QR code or redeeming an offer for discounts or a free item. Every leaflet should have a call to action. An effective call to action is the linchpin of a successful leaflet and involves drawing together best practice in creative visual design and powerful copy writing to encourage your leaflet viewer to do something. If designed right, a leaflet designed around an effective Call to Action will generate a real return on investment!
What type of Call to Action should I use?
First of all, determine the goal you would like to achieve from the designed leaflet! Whether this be telephone enquiries, more traffic to website/social media pages, increased sales of a product or to create more footfall within store. Once determined, you’ll be able to include one or more of the many formats which tempts Call to Action.
Now that you have included a Call to Action to encourage further consumer participation! You’ll need to monitor the response from the campaign. So, whether you have delivered leaflets via a solus door to door distribution, trade show or through your own business premises, record the response and calculate your ROI. Always remember the hidden responses that come with a leaflet campaign, such as Google analytics, brand awareness, social media traffic and word of mouth.