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Many business people know that leaflet campaigns are a brilliant way of raising brand awareness among customers. It is a very direct form of communicating your message; however you only have a matter of seconds to impress or lure potential customers into paying attention to your advertisement. In this case, the presentation and layout of the leaflet are both critical towards making an instant impact.
There are various visual features that you can implement into designing a leaflet in order to create a crowd-drawing flyer. Professional leaflet distribution companies like us at Direct Letterbox Marketing place strong emphasis on delivering sensational leaflet-based campaigns by getting the design right the first time to make maximum impact on the customers’ minds. Here are some of the visual features of a leaflet campaign that will not flop.
It is important to make your heading stand out, as this is what will grab the customers’ attention first. A typical reader will read maybe the first few words before simply scanning through the rest of the message so deliver the relevant message quickly. Many companies use larger sized fonts and different styles of writing to make sure customers notice the heading straightaway.
Earlier we implied that leaflet campaigns are all about sending a visual message that is quickly and easily decoded by the recipient. The use of pictures is vital, as words are not usually enough to entice customers about the promotion. Furthermore, images speak a thousand words, so use pictures to reduce the word count. Wordiness can deter the clients from reading the flyer at all.
As tempting as it is to be incredibly flamboyant and cram as much information as you can in the leaflet, it is important to remember that the average person will not ‘go out of their way’ to read your flyer. Keep the message short and concise to create a flyer that does not need too much effort to read. If your layout is unprofessional and the message is scattered everywhere, the leaflet can be a lot of effort to look at! Avoid designing a leaflet that seems like a chore to read, as many people will not pay attention.
A lot of time and effort is invested into the leaflet designing procedure so it is important to get it right the first time. Use the help of the professional designers here at Direct Letterbox Marketing to help you create leaflets that deliver incredible results. Contact us today on 0800 028 6353 for more information about our services.