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As mentioned in a previous post, traditional methods of communicative marketing such as leaflet distribution are yet again on the rise. This was after a survey that indicated that business owners showed higher return on investment on letterbox marketing compared to modern communicative techniques of marketing such as sending email. The British population is now […]

It has been well over a year since the court case for the DPDS Leaflet Distribution Ltd fraud reached its final verdict. Although the crooks avoided jail time, this case highlighted a problem that leaflet distribution fraud is very real. Three people including a mother and son admitted cheating more than 200 businesses out of

A new study has found that traditional channels are most effective for getting their message across and procuring responses from Charity donors. The study has found that the mainstream and traditional marketing methods such as TV adverts, websites and direct mail are most effective. Although the study was undertaken in Australia, this is a country

As technology has advanced, we have seen the rise of digital publishing. Of course, this has affected the way we get our information; meaning we are less and less dependent on the printed word. This has caused significant changes in the way we consume media, but how much has this change affected printed advertising? We

The process of local advertising refers to a promotional strategy that is tailored to target an audience within a particular geographic location. This form of advertising is especially effective if you are company operating on a small-scale basis, and since the majority of businesses were not born global, it is correct to assume that every

The promotional mix is a concept that uses a variety of push factors to get a business brand noticed by their target audience. Commonly confused with the marketing mix, the promotional mix takes the promotion aspect of the marketing mix and delves into different avenues of communication; businesses can then follow these to trigger an

According to a new study by Forrester, and commissioned by Silverpop, 62% of surveyed businesses avoid behavioural marketing as it is perceived to breach privacy. Behavioural marketing is the practice of tracking potential consumers’ habits on the internet using cookies, and then tailoring the adverts and search engine results to reflect the users’ activity. The

‘There are no secrets to success. It is the result of preparation, hard work, and learning from failure’ Doing well in business is incredibly hard work; even when you have a product or a service that is in demand it is still incredibly difficult to break into the market successfully. As a business owner it

As we mentioned in our previous post, leaflet distribution campaigns have been highlighted as one of the most effective means of communicating with customers. Statistics indicated a higher return on investment for those using door-drop campaigns to those using emails as a form of direct marketing. Due to this success, it is only right to

The continuous development of technology has essentially facilitated an increase in the means of available communication to date. Furthermore, the rapid urbanisation of cities across the UK is working hand in hand with technology to create more digitalised forms of communication; like emailing. Although this might seem threatening to traditional forms of contacting customers, recent