Traditional Novelties: Why Letterbox Marketing Is On The Rise

The continuous development of technology has essentially facilitated an increase in the means of available communication to date. Furthermore, the rapid urbanisation of cities across the UK is working hand in hand with technology to create more digitalised forms of communication; like emailing. Although this might seem threatening to traditional forms of contacting customers, recent studies have clearly indicated that letterbox mailing remains a favourite among a large proportion of the British population.

According to a recent survey, an astonishing 90% of us could not live without the letterbox being part of the household. Furthermore, another statistic indicated that 46% of the population believe that a world without printing simply would not be the same; and in fact would be worse than today’s digital world. While many people thought the introduction of email signalled the decline of traditionally written communication, all this research only highlights how people still value receiving a formally written letter that is printed and dropped through the letterbox.

While some might argue that these studies only reflect the public opinion, it is safe to say they correlate with the UK’s annual door drop factual stats. Recordings showed that door drop volumes increased by a considerable 3.5% between 2011 and 2012 alone. Other statistics showed that door drop communications such as leaflet distribution services are outperforming email marketing, as they display a consistently higher year on year return-on-investment.

This essentially shows direct mail is still a novelty among many customers, as they respond to letters better. Experienced marketers have now insisted businesses that eliminate direct mail from their marketing procedure will only suffer in the long run. In fact, direct mail should be an imperative part of the marketing strategy of any business; whether they are carrying out business-to-customer or business-to-business communication.

So instead of declining, letterbox marketing is actually on the rise, and it is common sense to think more people would appreciate a letter through the post than just receiving an email where little thought was put into communicating. At Direct Letterbox Marketing, we offer a letterbox marketing service in the form of leaflet distribution to help your company move forwards, and keep up with customer requirements. We are an experienced company catering for many businesses both large and small. If you need to make an enquiry regarding our superior services, please do not hesitate to contact us.

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