The development of technology has led to the simplicity of marketing as a whole, with targeted marketing being a specific
Previously, we discussed the importance of dividing target audiences into smaller segments to facilitate effective leaflet distribution on a localised
The process of market segmentation is a technique used by many organisations to target its products or communication to the
Quite a few reports of a January slump are circulating in the press, and post sale, post Christmas gloomy January
The festive season is now officially over but during this period Birmingham city centre was brought to life with shimmering
A recently completed survey that has been ongoing for over a decade identified UK’s cities London and Manchester among Europe’s
The fierce competition in many industries has led to businesses trying various methods of communication to get their brand noticed
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