Blog | Direct Letterbox Marketing

Excellent service & great value for money. Thank you for making our marketing project such a success!

Lucy Scott

Super Conservatories & Windows

Jan 28, 2014

Common Business Mistakes in Marketing

Running a business is no easy feat, so you will have to make sure that your marketing is worthwhile, especially in this current economic climate. You will have to pay close attention to your campaign in order to make sure that it gets the results; otherwise, it will hurt your finances and ultimately add to your stress.

One mistake that businesses make is creating a company image that is not impressive and puts customers off. Many businesses decide to deal with the marketing and branding without any outside help but creating flyers by yourself without the aid of a professional, as an example, will show. Here at Direct Letterbox Marketing, we can provide you with leaflet distribution services that includes assistance with the design of your leaflet, as well as printing it for you, which means you will benefit from our years of expertise and end up with leaflets which convert readers to customers.

Failure to choose the right method of marketing can also be extremely costly. Radio adverting can be a waste of money because there are no visual elements in radio and, as such, it is often considered to be background noise with listeners not actively listening when the adverts come on; many listeners even switch stations when adverts comes on. However, a leaflet is a cheaper alternative and for the short space of time that a potential customer reads your leaflet, they are captive with no distractions. We will ensure that your message will be eye catching without being overwhelming; creating a leaflet that complements your business.

Another common mistake in marketing is the fact that demographic profiling is largely ignored. You won’t want to take a scattergun approach, as you will want need your advert to reach the appropriate target group. If you would like to find out more about demographic profiling, you can visit Wikipedia. As part of our leaflet distribution service, area profiling is completely free of charge and we will approach the distribution of your leaflets to areas that are relevant to your product, so your targeted deliveries will produce less waste.

If you want to avoid common business marketing mistakes then get in touch with us and we will work with you to get the best results possible. Feel free to browse out website or alternatively you can contact us.

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