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A leaflet can quite often be one of the most successful methods of marketing in a brand’s campaign, and good design should include both text and image, over a single page or booklet format. Leaflets are cost effective, and are considered the most popular marketing tool for both small and larger scale businesses. Leaflets encourage […]

When coming up with content for your next leaflet campaign, or any upcoming marketing strategy, there are a lot of basics that need to be considered – clear information that doesn’t overwhelm the reader, questions and features which speak directly to your target audience, and a strong call to action which sparks genuine engagement. If

Creative leaflet design is key to any successful letterbox marketing campaign, and its ability to engage brand and customer eye within seconds makes it a fantastic option for any brand wanting to promote and advertise to a large audience. Leaflets, along with posters and business cards are the most common form of brand advertisement, providing

The cries online are ubiquitous: print is dead. If it sounds like hyperbole, that’s because it is. Let’s look at the major advantages of print advertising over digital marketing, and how you can create a leaflet that complements the online side of your business. Targeted Advertising These days it’s easy to target efficiently, as consumers

In the realms of marketing, times are changing, and methods are evolving constantly. Technological advances over the last twenty years, specifically the unprecedented rise of the internet, and more recently the emergence and almost universal acceptance of social media platforms, have seriously altered the way in which marketers and advertisers reach their audiences. These changes

In today’s world colour catches the eye and it sells. In our last post, we looked at some of the most innovative and creative leaflet designs of the modern day – and showed the lack of limitations you are faced with as a company that wants to market itself well. Leaflet design can be a

When using advertisement material to promote your business, you want it to be eye-catching, attention-grabbing and different from the rest. Leaflet design, if done right, can provide your company with an efficient way to attract your consumer and keep their attention through the art of high quality design. The aesthetic of your leaflet can make

In a world of instant digital communication and marketing there is something very reassuring about receiving a physical advertisement from a company. Far from being a brightly coloured, brash and inherently ‘spammy’ email or social media post, a physical advertisement such as a leaflet is far more trustworthy. In the below infographic we have used

Quick – think of an advertising tagline! Any one will do. What did you think of? Was it Nike’s ‘Just Do It’? Or the Colonel’s ‘It’s Finger Lickin’ Good’? Or ‘I’m Lovin’ It’? ‘A Diamond is Forever?’ ‘The Best a Man Can Get’? Now, without searching online, can you remember the Lloyds Bank slogan? Probably

When it comes to successfully branding your business, you want to get it right first time. Creating a strong brand for your company is one of the most important aspects when it comes to marketing your services and if it is successful, you will be able to benefit from the trust and loyalty that comes