Blog | Direct Letterbox Marketing

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Lucy Scott

Super Conservatories & Windows

Apr 29, 2019

Why use leaflets for advertising?

Some people believed that the digital age was going to signal the death of print marketing. However, this is certainly not the case, with many sectors still benefitting from leaflets. Here, we will look at exactly why you should use a leaflet to cover your advertising needs:

The cost
Let’s face it — money talks! It doesn’t matter what sector you work in, you need to make sure your advertising campaign is successful, and that can be measured by your profit margins. Studies have found that direct mail and leaflets can drive more custom to your product, as 34% of people are said to be enticed by this form of advertising. This is significantly higher than email, where only 24% are tempted by email marketing.

While it’s advised to mix up your advertising strategies, leaflet distribution is a great form of advertising, especially for smaller companies.

Better interaction
As mentioned above, leaflets are a great way to entice new custom. The UK’s public believe we receive too many emails. In fact, we receive 74 trillion emails as a nation every year. Bearing in mind that the average lifespan of these emails are only two seconds, you can see how many emails are simply disregarded.

Letters and leaflets on the other hand have an average lifespan of 17 days. According to research, direct mail is one of the most memorable forms of advertising, with 75% of people saying that they remember a brand after reading a leaflet or letter. In comparison, digital adverts for brands were only remembered by 44%.

When it comes to interaction, 0.12% of people respond to email advertising, while direct mail holds a 4.4% response rate. This shows that leaflets are still an effective tool for advertising.

A great visual
Create a leaflet well and you’ll have a visually pleasing form of advertising. Leaflets can provide its reader with a significant amount of information across an easy to read format. It offers you a larger space to get your points across on, with social media and email marketing having much less space available — unless the reader scrolls down.

Leaflets enable you to create attention-grabbing headlines and use them alongside colourful images to help keep your reader’s attention. This, alongside facts and stats, can help entice customers to choose your company.  Find out how to design the perfect leaflet today!

Specific targeting
You can deliver leaflets to your target area, ensuring that your data and products are placed directly in front of the right audience. This is a cost-effective way to maximise your output. Contact us today to see how we can help you with this.

In summary, we should use leaflets for advertising because:

  • It’s cost effective
  • On average, more people digest the data better offline compared to online
  • They’re visually pleasing and easy to read
  • They can target specific demographics

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