With Christmas getting nearer, if you haven’t yet implemented your Christmas campaign – you better get started!
As a business owner, you’ll be well aware that the seasons can often influence your campaign techniques – those styles that work in summer, may not always work in winter, but don’t worry! Here at Direct Letterbox Marketing, we’ve got you covered – so here are 5 great tips to help get your leaflet campaign designed, printed and started just in time for the festive period!
Plan Your Campaign
In the run-up to Christmas, it’s especially important to focus on strategies that establish genuine connections between your company and your audience. Campaigns that are fun and offer value for money are what the customer will be looking for, especially at Christmas! It is also essential to start planning your campaign as early as possible in order to maximise potential and ensure it reaches as many customers as possible!
…and creative! Whatever scale business can only work with the marketing budgets they have, so it is important to utilise this in your planning. Christmas adverts need something a little different to catch the reader’s eye, so this season offers the perfect opportunity to do something a little different with your design and be a little more playful or creative! Go for simpler themes, and use this as a way to attract a customer’s attention.
Encourage a Connection
The influence of nostalgia upon customer behaviour should not be underestimated during the festive season. Aim to make a connection with the audience, or evoke a fond memory, and they will automatically be drawn to your material on a closer level. Give your brand a strong meaning, which will establish a subconscious connection with your customers at Christmas, as well as throughout the rest of the year after.
A Christmas marketing campaign wouldn’t be a Christmas marketing campaign without a bit of festive cheer, so aim to tap into that ‘feel-good’ factor of Christmas and invite your audience in on both a customer and informal level.
Integrate Your Campaign
Although leaflet design has proven to be one of the most efficient and effective ways of reaching your consumer market, creating a focus on other levels of your brand is also key to success. Online presence is vital, so be sure to highlight these other methods of sales throughout your leaflet designs! Don’t forget to update your new festive themes on all platforms also, as it can look extremely unprofessional if marketing materials do not match!
Here at Direct Letterbox, we understand the importance of professional and quality marketing strategies, especially at Christmas! So, if you require advice or information regarding our leaflet distribution services, please do not hesitate to contact our friendly team on 0800 028 6353 today!