Ok, quick question – what’s the purpose of direct marketing? If you said attracting new customers, well, you’re half right. Marketing, in any form, isn’t just about getting new clients through the door – it’s also about maintaining your existing client base.
Every company has a client attrition rate – which is the rate which businesses lose customers. However, there are a few steps you can take to ensure that you can keep them as your clients. Because, hey, no-one wants to actively lose customers.
Discover
The first thing you’ll want to do is actually target those existing customers. This is pretty crucial especially if you’re leaflets are purely designed with those in mind – you don’t want to be spending out covering a whole area if not all of them are familiar with you. But by maintaining a good database and demographic profiling, you’ll be able to effortlessly discover who’s buying your products, or using your services, and focus on them accordingly.
Engage
The fact of the matter is, it’s far easier – and cheaper – to keep existing customers onside than it is to find new customers. So it makes good business sense to actually engage with them. Talk to them – send newsletters, or email them; find out what they like, why they chose you; obtain their feedback. Not all marketing is about the hard sell. Simply reminding your existing customer base that you’re ready to serve them, or explaining other services they may not know about, is as important as letting them know about your latest offer.
Reward
Why do you keep going back to certain shops? Loyalty is a big business – you only have to take a cheeky butcher’s at store cards to know that. It’s all about rewarding loyal customers, and keep them wandering through the doors again and again. And the same is true for your business. Rewarding old customers is absolutely crucial, because it doesn’t just give them, say a discount or a bargain – and everyone loves a bargain, right? – it also shows you care, and value their custom. And who doesn’t want to be valued?
Here at Direct Letterbox Marketing we believe in getting it right first time. That’s why we offer premium demographic profiling and printing services. If you require an experience leaflet distributor, we’ve got it covered for you. For more information about our services, please do contact us on 0800 028 6353 or email enquiries@directletterboxmarketing.co.uk and our experienced and professional staff will be more than happy to help.
