The Importance of Logos: Seeing Shorthand

Logos are perhaps one of the most dominant forms of marketing. And with good reason. We’re visual creatures, and nothing stokes the brain more than images. An awesome logo can seriously get you recognised. Pretty much every big name brand has one – from Nike’s tick to McDonald’s golden arches. Some are very smart, like Spartan Golf Club, which incorporates both what they do – golfing – and a visual representation of their name – Spartan, of course. How about Coca-Cola? You could argue that the soft drinks company has two logos. First, the iconic Coke bottle shape that we’d know anywhere, and the distinctive swirling Coca-Cola script itself, which has remained pretty much the same since 1887.

So what makes a great logo? Well, typically speaking there are three key factors to creating them. Let’s take a look, with a few examples on the way.

 

Keep It Simple

Above  everything else, a logo should be simplicity itself. If any potential customer has to even think twice about what you’re trying to say, it’s game over. After all, the point of a logo is to recognised instantly. When designing, or redesigning, your company logo, stick to a single key image, comprised of one or two bold colours that will really stand out on the web and on the high street.

 

Remember It Wholesale

There’s a reason everyone knows the London Underground logo. Or the World Wildlife Fund. Or even Internet Explorer. They’re memorable. Even if you don’t use Internet Explorer, you know the logo. And that’s precisely what you want from your own logo. Don’t try to imitate your competitors – that way madness and getting forgotten lie – but rather, set yourself apart.

 

Future-proof It Forever

There’s a reason that Coca-Cola’s logo has remained more or less the same since its inception, with only tinkering here and there. It’s timeless. And that’s exactly what you need to aim for with your logo. Unlike mascots, which can change, or update, over time, and marketing slogans which vary from product to product, your logo is going to be with you for a long time. So you don’t want anything which will follow a trend or fashion fad; you need your logo to be ageless.

 

And once you’ve got the design – whether it’s your own creation or you’ve hired a professional, you can get it out there for all to see. Here at Direct Letterbox Marketing we can help with that. We understand the importance getting your voice heard. That’s why we specialise in printing, demographic profiling and expert leaflet distributor services. For more information, please contact us on 0800 028 6353 or email enquiries@directletterboxmarketing.co.uk and our team will be delighted to help.

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