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DLM leaflet distribution

The Importance of Differentiation: Not The Clone Wars

Previously on this blog we’ve looked at just how crucial rebranding is for your company. Branding, after all, is what defines a company – it’s how you know the difference between Nike and Reebok, Pepsi and Coke. And one key facet of that deserves some far deeper attention, the importance of differentiation. No-one wants to …

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DLM leaflet distribution

The Importance of Brand Mascots: Putting a Face to the Name

Quick question – who is Nintendo’s mascot? Mario, the moustachioed plumber from Brooklyn. Instantly recognisable, even those who’ve never played a video game in their lives know precisely who he is. What about McDonalds? Everyone knows it’s Ronald McDonald, whether you choose to eat there or not. Or Mr. Muscle cleaning products? Ok, that’s too …

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