Ben Ferguson

Building a good relationship with your customers comes with a plethora of benefits to your business; you’ll retain more customers, experience high ROIs and even have your business promoted for you by happy customers to name just a few. Despite these benefits, many firms struggle to build up a relationship with their customers, or don’t […]

Here at Direct Letterbox Marketing, we’re no stranger to the power of a few well-chosen words, and we’ve already spent a fair bit of time talking about how to use things like copy and typography to your advantage. You may not instantly think that the exact words you choose to place on a flyer would

With Christmas just days away, we would like to take this opportunity to wish all of our loyal customers a very Merry Christmas, and of course, a healthy and happy New Year! We have had an extremely wonderful year here at Direct Letterbox Marketing, and would love to thank you all for your support over

Ah, the mainstream – it’s been railed against by hippies and hipsters, and heralded by marketers and consumers. But, it seems, in the age of the internet, the major emphasis of the mainstream is over. HMV and Woolworths are two pretty big examples of mainstream companies who failed to adapt and understand the importance of

When it comes to your new business venture, one of the first things you’ll find yourself agonising over is the name of your company. Even those who’ve been in the business a long time might still question whether they made the right call. In fact, naming the actual company can be a major stumbling block

Previously on this blog we’ve looked at just how crucial rebranding is for your company. Branding, after all, is what defines a company – it’s how you know the difference between Nike and Reebok, Pepsi and Coke. And one key facet of that deserves some far deeper attention, the importance of differentiation. No-one wants to

We like to think we are on top of our game when it comes to marketing, and sometimes some dubious marketing strategies appear and definitely reassure us of this fact. In this feature, we have put together a list of our 5 favourite marketing ‘fails’ for you to well and truly enjoy. Marketing Fails –

Quick question – who is Nintendo’s mascot? Mario, the moustachioed plumber from Brooklyn. Instantly recognisable, even those who’ve never played a video game in their lives know precisely who he is. What about McDonalds? Everyone knows it’s Ronald McDonald, whether you choose to eat there or not. Or Mr. Muscle cleaning products? Ok, that’s too

Forming an integrated marketing strategy isn’t exactly an easy task – of course, there are as many incredible possibilities to take advantage of as there are pitfalls to avoid. All right, pop quiz – what’s an integrated marketing strategy? It’s a way of unifying your brand values and message across all forms marketing, whether it’s

Yesterday in our blog, we were discussing the importance of gauging an audience’s needs and how to target them. Within that was a fleeting reference to how marketers attract the attention of children using – quelle surprise – bright colours and goofy images. But it’s not just kids you’ll want to think about – especially