Ben Ferguson

2020 definitely has been a strange year! Our lives have become somewhat isolated and the homes that we live in have been transformed into classrooms, offices and entertainment hubs, which consequently puts strains on not just our patience and our resistance to snack – but our internet speeds and how much we depend on a …

Effectiveness of a door drop Read More »

We’ve entered a new year and it’s time to see what advertising medium is best to spend the budget on without upsetting Greta or the environment! Going greener! it’s a topic that can’t be ignored and the print industry has historically attracted the blame for “Destroying rainforests” leaving door drops feeling cornered for the most …

Going green with door drops in 2020! Read More »

It doesn’t happen very often, but when it does – you get a sinking and deflated feeling when a client tells you that they’ve had very little or no response to their door drop campaign. The client will always look to blame distribution rather than the message, design or even targeting of the leaflet.  You …

Don’t just tell, make it sell! Read More »

Nowadays, it appears that the internet is everyone’s go-to tool for news, entertainment, advertising, and everything in between! With 3.3 billion global users of social media in 2018, Facebook recorded 50 million small businesses used the site to interact with their customers. This was mainly for the outreach capacity, but email marketing and door drops …

Door drops vs emails: Which is best? Read More »

Direct Letterbox Marketing is thrilled to have been announced as Leaflet Distribution Company of the Year 2019 at the annual Corporate LiveWire Awards. The Corporate LiveWire Awards relies on its readership and contributors to nominate companies, products, services, and individuals who are deserving of recognition across their respected industry. DLM were put forward for its …

DLM wins Leaflet Distribution Company of the Year 2019 Read More »

These days we all know that the only way to really market your company is a well-planned, well-designed combo of advertising. From direct marketing such as leaflets and pull-outs, to web-based advertising, it’s crucial to embrace all forms of marketing to really get your voice heard.   One of the first stops any potential customer …

The Importance of Online: A Site for Sore Eyes Read More »

Logos are perhaps one of the most dominant forms of marketing. And with good reason. We’re visual creatures, and nothing stokes the brain more than images. An awesome logo can seriously get you recognised. Pretty much every big name brand has one – from Nike’s tick to McDonald’s golden arches. Some are very smart, like …

The Importance of Logos: Seeing Shorthand Read More »

Building a good relationship with your customers comes with a plethora of benefits to your business; you’ll retain more customers, experience high ROIs and even have your business promoted for you by happy customers to name just a few. Despite these benefits, many firms struggle to build up a relationship with their customers, or don’t …

How to Be Your Customer’s Friend: Part 1 Read More »

It was Johann Wolfgang von Goethe who once said: ‘A man can stand anything except a succession of ordinary days.’ That is, once it becomes routine, we get bored. Same old, same old, we’ll mutter to ourselves, and move on, barely taking in whatever it is before us. How many of us have ever studied …

The Importance of Rebranding: A Whole New You Read More »