It has been well over a year since the court case for the DPDS Leaflet Distribution Ltd fraud reached its final verdict. Although the crooks avoided jail time, this case highlighted a problem that leaflet distribution fraud is very real. Three people including a mother and son admitted cheating more than 200 businesses out of hundreds and thousands of pounds by not delivering leaflets, and pocketing the cash.
Leaflet distribution is an excellent way to get your business noticed but you will have to be weary of rip off companies. In this blog we will look into the leaflet distribution rip offs that you must avoid:
Too Good to Be True
If a leaflet distribution company is offering prices that seem too good to be true then they probably are. Be wary of a company offering you a low price of around £10 to deliver a thousand leaflets because they are either employing people below the minimum wage, or they are not delivering your leaflets properly. With this form of marketing, although it is cost effective in terms of the results you will achieve, you still have to pay for a job done well. You should also be suspicious of companies that offer unrealistic timescales in getting your leaflets out.
Targeting
Here at Direct Letterbox Marketing we use proven demographic marketing software in order to achieve the best possible results for your investment. Rogue companies may promise to pick the right area for your targeting but won’t have the means of doing so. You will need to be confident that the methods they use for targeting are proven. If they can’t tell you the method they use or have they don’t have relevant software then its best to avoid them.
Fake Testimonials
There are many sites that can be found throughout the internet where companies can post their own reviews. In these sites, you should check that the reviewer gives a business name so you can verify whether the business name is real. Be sure to corroborate the references of the company that you are using as testimonials are easy to fake.
Here at Direct Letterbox Marketing we are proven leaflet distributor, as a customer-focused company we will work with you to achieve the best possible results. Our dedicated Team has a wealth of experience gained from within the door-to-door distribution & Publishing Industries. From the moment you contact us, you’ll be assured by our professional approach.
