Leaflet Distribution Back Checking
Here at DLM, we go further than the majority of distribution companies to evidence our leaflet distributions have taken place. Industry governing bodies recommend back-checking to be carried out, most companies provide face to face checks carried out by the team’s leader through knocking on members of the public’s doors. Back-checking is conducted retrospectively once a distribution has been completed and is a measurement of recollection of a delivery.
All of our Solus distributions are back-checked independently by a third-party Telephone back-checking company. We do this because an independent audit is impartial meaning the results are objective and have much greater value as evidence of the distribution. It also means the distributions are independently monitored, a more superior form of quality control than the industry required ‘self-auditing’ method.
Book Your Distribution Online
Independent Telephone Back-Checking
We contract DBC Online Partnership to conduct our telephone back-checking. Once we are informed that an area of a distribution is complete, they complete a spot-check by calling roads at random by telephone to ascertain if they can recall receiving the item. The back-checking company carry out 5 calls per 1,000 leaflets delivered.
As there are many factors that can affect recall, we expect to achieve a level of 40-60% positive recall to substantiate distribution has been completed to the standard we expect of our teams. Back-checking has to be completed retrospectively once delivery has been made as people often have difficulty in recalling unsolicited mail.
Understanding the Back-check Report
We expect to establish a level of positive recall of between 40% – 60% to substantiate that deliveries have been completed to the standards that we expect from our teams. As back-checking has to be completed retrospectively once deliveries have been completed, people often have difficulty in recalling leaflets. Elapsed time is one factor that can affect recall, but there are many other factors also that will impact on a person’s ability to remember deliveries.
Examples of factors that can affect Recall
Item size – larger sized items can be more memorable than smaller ones
Brand Strength – recognisable brands or items delivered regularly are usually more memorable than one-off deliveries
Perceived Value – items with a perceived value (e.g. Council publications, money-off coupons) can be more memorable
Creative design – an items creative design can impact positively or negatively on recollection
Attitude towards Unsolicited deliveries – unfortunately, some people dispose of leaflets immediately upon receipt
Volume of other material delivered daily/weekly – leaflet delivery is a popular form of advertising, but the more that people receive the more difficult it can become to recall individual items
Multi-occupancy properties – often the person who answers the phone when the back-check is made won’t have seen the leaflet, if someone else in the house has picked it up
Book Your Distribution Online
Book Your Distribution Online
Create your campaign online and view household counts with our new online leaflet campaign builder
Leaflet Distribution
Audience Targeting
Royal Mail Door to Door
Distribution Map
Get a leaflet distribution quote
Submit your details and one of our experienced account managers will be in touch.
