Product sample distribution is one of the most commonly practiced marketing strategies used by business all over the globe, and is a reliable way to expand business and product exposure through an inexpensive approach. Offering free samples benefits the business as well as the client on several levels.
#1 Introducing New Products
Introduction of new products is the most common use of samples as marketing strategy. According to many marketing experts, customers want to try before making a decision to buy. This is particularly true of new products. When the customers do not know how a new product would taste, smell or work, free samples give you a chance to demonstrate it.
#2 Generates Additional Sales
Giving someone a free sample of an item can generate not just interest in the product, but greater interest in your shop in general. This can encourage a potential client to spend money on products other than just the sampled item.
#3 Positive Brand Association
People love to get something for free, no strings attached. It makes them pleased and brightens their day. By doing this, you can create a positive association with your brand. Customers remember how happy they felt and think highly of you.
#4 Creates a Buying Habit
By offering something free, individuals are more likely to give your business a try. And once they have been, assuming the experience was positive, they are more likely to come back. And we all know it is harder to gain a new customer than keep a current one.
#5 Customer Feedback
By providing product samples, you are also welcoming customer feedback regarding the product. When consumers test a new product, they often make mental notes about what they like or dislike about the product and, quite frequently, they compare the product with a competitor’s product. This serves as an opportunity to learn more about your target market, and shows how you can improve a product so it exceeds consumer expectations and gives you a competitive edge.
In summary, remember that a free product sample is like a preview to the main show. When you target your product well it could well get you traffic of customers you never could have reached otherwise.