Blog | Direct Letterbox Marketing

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Lucy Scott

Super Conservatories & Windows

Sep 10, 2013

Why Free Samples Should Be Part Of Your Marketing Strategy?

Product sample distribution is one of the most commonly practiced marketing strategies used by business  all over the globe, and is a reliable way to expand business and product exposure through an inexpensive approach. Offering free samples benefits the business as well as the client on several levels.

#1 Introducing New Products

Introduction of new products is the most common use of samples as marketing strategy. According to many marketing experts, customers want to try before making a decision to buy. This is particularly true of new products. When the customers do not know how a new product would taste, smell or work, free samples give you a chance to demonstrate it.

#2 Generates Additional Sales

Giving someone a free sample of an item can generate not just interest in the product, but greater interest in your shop in general. This can encourage a potential client to spend money on products other than just the sampled item.

#3 Positive Brand Association

People love to get something for free, no strings attached. It makes them pleased and brightens their day. By doing this, you can create a positive association with your brand. Customers remember how happy they felt and think highly of you.

#4 Creates a Buying Habit

By offering something free, individuals are more likely to give your business a try. And once they have been, assuming the experience was positive, they are more likely to come back. And we all know it is harder to gain a new customer than keep a current one.

#5 Customer Feedback

By providing product samples, you are also welcoming customer feedback regarding the product. When consumers test a new product, they often make mental notes about what they like or dislike about the product and, quite frequently, they compare the product with a competitor’s product. This serves as an opportunity to learn more about your target market, and shows how you can improve a product so it exceeds consumer expectations and gives you a competitive edge.

In summary, remember that a free product sample is like a preview to the main show. When you target your product well it could well get you traffic of customers you never could have reached otherwise.

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