When trying to drum up custom it’s important to think about marketing techniques, if you are thinking of using a leaflet distribution campaign for your business you have to makes sure your leaflet makes the right kind of impact. There are several things to consider when you want to start marketing with leaflets but to help you on your way we here at Direct Letterbox Marketing have some helpful tips to get you on your way to a winning marketing campaign.
1. Make that headline snappy
To draw the eye and get people reading your leaflet it is key to ensure that your title is catchy, interesting and bold. Remember, you only have a few seconds to grab someone’s attention.
2. Keep it clear and keep it interesting
To give your company the best chance at getting custom from your leaflet you’ve got to make sure you keep your content clear, with no grammatical errors or spelling mistakes. You also need to make sure that your content is interesting and relevant to your business or products.
3. Promote Yourself
If you want to bolster business for your company you need to capitalise on your unique selling points, what makes your company stand out from the competition and why they should choose you.
4. Give the customer incentive
The British public loves a bargain, so exploit this when you design your leaflet so if you have any offers or promotions on, list these in your leaflet.
5. Call to action
Include a call to action in your leaflet such as “log on to our website” or “spend £10 in store and receive…” to get a customer who wouldn’t normally use your business interested.
6. Choose the right printing and distribution
Choosing a professional and effective printing and distribution service is vital in your leaflet distribution campaign, so choose Direct Letterbox Marketing to make the right impact.
With our professional service here at Direct Letterbox Marketing we can provide you with the perfect printing and distribution services to make your business stand out from the crowd, so when you are considering running a leaflet distribution campaign it pays to look at our services. We offer you a choice of effective, competitively priced leaflet distribution services perfect for any business, so be smart and start your campaign with us today.
