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Posted on Dec 19, 2014 by admin

Quick question – who is Nintendo’s mascot? Mario, the moustachioed plumber from Brooklyn. Instantly recognisable, even those who’ve never played a video game in their lives know precisely who he is. What about McDonalds? Everyone knows it’s Ronald McDonald, whether you choose to eat there or not. Or Mr. Muscle cleaning products? Ok, that’s too easy. Having a recognisable mascot which can be put on all...
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Posted on Dec 17, 2014 by admin

Yesterday in our blog , we were discussing the importance of gauging an audience’s needs and how to target them. Within that was a fleeting reference to how marketers attract the attention of children using – quelle surprise – bright colours and goofy images. But it’s not just kids you’ll want to think about – especially if you run a business that doesn’t traditionally target children as...
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Posted on Dec 16, 2014 by admin

In our last blog in this series, we studied the importance of keeping your existing clients – after all, you wouldn’t want to lose them after working so hard to get them in the first place.  But it’s also crucial to attract the attention of those brand spanking new customers too, right? And direct marketing is an excellent way of doing that. But… Oh, there’s always a but. You could cover an entire area...
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Posted on Dec 12, 2014 by admin

Ok, quick question – what’s the purpose of direct marketing? If you said attracting new customers, well, you’re half right. Marketing, in any form, isn’t just about getting new clients through the door – it’s also about maintaining your existing client base. Every company has a client attrition rate – which is the rate which businesses lose customers. However, there are a few steps you can take to...
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Posted on Dec 10, 2014 by admin

At the end of the day, going forward, time will tell… Ah, we’ve heard it all before, right? When you’re designing your direct letterbox marketing, one of the main things you need to consider is this: is it original? Whether it’s an image-heavy or text-heavy mail-out, originality and creativity are absolutely crucial to a successful campaign. The fact of the matter (that’s another cliché) is that...
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Posted on Nov 21, 2014 by admin

Welcome back to our continuing series on the various attributes and factors you’ll need to consider when designing your direct letterbox marketing. Today we’re going to just go ahead and look at the importance of branding. Ok, when you hear someone say ‘branding’ it’s usually a smug marketing manager who throws words like that around before most of us have even had our breakfast. But despite those...
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Posted on Nov 20, 2014 by admin

With Christmas getting nearer, if you haven’t yet implemented your Christmas campaign – you better get started! As a business owner, you’ll be well aware that the seasons can often influence your campaign techniques – those styles that work in summer, may not always work in winter, but don’t worry! Here at Direct Letterbox Marketing, we’ve got you covered – so here are 5 great tips to help get your...
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Posted on Nov 14, 2014 by admin

Ok, so we’ve covered fonts , copy and typography – so we’re well on the way to creating the perfect leaflet, right? And today we’re going to look at images. This might seem like an easy pick, right? I mean, that’s what the Internet was made for, wasn’t it? To just Google Image ‘butcher’, or whatever profession you’re in, and choose the best one. Well, hold your horses a while,...
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Posted on Nov 12, 2014 by admin

We’re now in an age of marketing where TV ads are dying out, ROI is decreasing and consumers are increasingly resistant to advertising messages. With everybody rushing to try the latest inbound or digital marketing technique, is there still a place for the old-school marketing techniques that have worked for decades? Well, yes and no. If you do it in the same way they were always done then you probably won’t get anywhere, but...
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Posted on Nov 10, 2014 by admin

Recently, on the BBC, Financial Times columnist Lucy Kellaway caused a bit of a stir. Despite the world in which she works – upmarket journalism for a broadsheet renowned across the globe – Kellaway basically said, ‘Hang on a minute. Typos aren’t a reflection of the quality of writing. We all make mistakes. So don’t get hung up on typos.’ Ok, she didn’t put it quite like that, we’re...
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