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Posted on Feb 3, 2014 by admin

Previously , we discussed the importance of dividing target audiences into smaller segments to facilitate effective leaflet distribution on a localised scale. We established how local companies can devise a successful customer mapping process with the idea of proceeding to national firms’ segmentation. Well this article is the follow up document, which features the significance of market segmentation for companies looking to target...
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Posted on Jan 31, 2014 by admin

The process of market segmentation is a technique used by many organisations to target its products or communication to the right customers more efficiently. This technique is essentially used to help companies understand their customers better through identifying their needs and wants. This information is then used to address the specific requirements to maximise the efficiency of the services provided. This article is a two-part document...
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Posted on Jan 28, 2014 by admin

Running a business is no easy feat, so you will have to make sure that your marketing is worthwhile, especially in this current economic climate. You will have to pay close attention to your campaign in order to make sure that it gets the results; otherwise, it will hurt your finances and ultimately add to your stress. One mistake that businesses make is creating a company image that is not impressive and puts customers off. Many...
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Posted on Jan 15, 2014 by admin

Quite a few reports of a January slump are circulating in the press, and post sale, post Christmas gloomy January can always be a trying time for businesses.  However, there are some positive reports from companies ranging from Sports Direct to the brewery giant Greene King.  All indicators suggest that the market is particularly competitive, and that gaining on your competitors or even sustaining trading levels may require...
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Posted on Jan 13, 2014 by admin

The festive season is now officially over but during this period Birmingham city centre was brought to life with shimmering disco balls, gorgeous gowns and top musical acts. The ball season is normally throughout autumn and winter, leading up to Christmas and with the enormous Snowball in Birmingham as a highlight. The charity event season isn’t just exclusively around Christmas time though; throughout the year there are a variety of...
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Posted on Jan 9, 2014 by admin

A recently completed survey that has been ongoing for over a decade identified UK’s cities London and Manchester among Europe’s top 20 best cities for business activities. The compiled list, which had London ranked first, also featured other major European cities like Paris, Barcelona and Milan. London and Manchester are well known as the home of some of the largest organisational forces on the globe such as multi-national gas and...
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Posted on Jan 6, 2014 by admin

There are many forms of advertising for you to take advantage of nowadays, from television and radio advertising to online advertising and SEO. None are without their drawbacks, however; you can spend an extortionate amount of money on a radio or television advert just for a prospective customer to turn off your advert, flick to the next station, or simply not pay attention because they’re too busy on their phones or tablet. With...
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Posted on Dec 16, 2013 by admin

We would like to wish all of our customers a very Merry Christmas and every success for the New Year from everybody here at Direct Letterbox Marketing . It has reached the festive time of year again, and as 2013 is drawing to a close it is the perfect opportunity to reflect back on the events of the last year. By offering a professional service with the highest levels of customer care, we have been able to continue to grow our services...
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Posted on Dec 10, 2013 by admin

The fierce competition in many industries has led to businesses trying various methods of communication to get their brand noticed by customers. Many organisations have embraced the use of leaflet distribution as a marketing strategy after witnessing other businesses gain positive outcomes from using this type of communication. Using flyers to communicate with customers can help a business increase its annual turnover by increasing both...
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Posted on Dec 6, 2013 by admin

When it comes to getting noticed in business, you must find a way to stand out from the crowd, and give potential customers a reason to choose you over many other likely competitors. The only way to do this is to create a high quality and desirable product, and then market it in a way which is effective in being memorable to its desired target audience. Here are some simple tips which should be incorporated into all aspects of brand...
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