How to Create a Focused and Marketable Brand

When it comes to getting noticed in business, you must find a way to stand out from the crowd, and give potential customers a reason to choose you over many other likely competitors.

The only way to do this is to create a high quality and desirable product, and then market it in a way which is effective in being memorable to its desired target audience.

Here are some simple tips which should be incorporated into all aspects of brand marketing if you are to be successful. Marketing itself should be done in several different ways, on different platforms, and leaflet distribution, for which here at Direct Letterbox Marketing we offer a complete leaflet printing and design service, can be an easy and affordable way to begin.

Create a Catchy name and tagline

Once you have a product, the first thing you need to consider is the name of your business or product. It should be something which accurately reflects the product or service you are selling, but also has a bit of personality and intrigue.  All marketing you do following this, in terms of leafleting, advertising, website and store design should reflect the personality of your brand name, and you should create a memorable slogan or tagline to reflect this.

Know Your Audience

Throughout the branding process, your target audience must be at the forefront of decisions. You will see very little impact from marketing efforts if your advertising campaigns do not appeal to the people who may potentially buy your product. All aspects of advertising design should appeal to your target market. A great way to ensure this is to get together a focus group of the type of people you may sell to, and gauge their honest opinions.

Be Bold

Do not be afraid to use bold and bright colours; you want your advertising campaign to be as noticeable as possible. You do need to ensure however, that it remains tasteful and that the colour theme is consistent across your brand. How bold you can be does depend on what type of product you are selling, but you should not be afraid to stand out.

Be Creative

The same principles go for the actual content of your advertising campaign. A large block of text with few pictures is never going to attract much interest, so be creative and try to use as few words as possible, whilst still getting your point across. This is especially true on leaflet campaigns where space as well as concentration times of the reader may be limited. The use of clever diagrams and fun and memorable images and slogans are the best way to make your brand memorable at just a glance.

Here at Direct Letterbox Marketing, we fully understand the importance of getting noticed in business and how direct and effective marketing can do this. Our leaflet distribution service is the perfect option no matter how developed or successful your business may be, and can get you noticed by a wide range of potential customers. For more information, or to start your campaign today, give us a call on 08000286353, or via email on

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