The fierce competition in many industries has led to businesses trying various methods of communication to get their brand noticed by customers. Many organisations have embraced the use of leaflet distribution as a marketing strategy after witnessing other businesses gain positive outcomes from using this type of communication. Using flyers to communicate with customers can help a business increase its annual turnover by increasing both customer engagement and customer retention.
Customer Engagement
It is fundamental for a business to engage customers with the brand in order to establish a strong customer base. Increasingly, businesses are turning to social media to create a platform where customers are virtually connected with the brand and use this connection as a means to discuss the brand with fellow customers and the company itself.
You can effectively use leaflets to promote your social media pages and encourage customers to follow, like or join your page. The more customers you manage to engage through the combined use of leaflets and social media, the more people you have to advertise to and turn into loyal customers.
Customer retention
Keeping customers close to the brand is incredibly important for growing a profitable business. Customer retention is developed through making customers feel the company appreciates them and making them aware that they are part of the brand’s plans. Targeted leaflet campaigns are a very effective measure for promoting customer retention, using demographic profiling to reach the right audience.
You can use the words customers instinctively like as part of the campaign, like free, new and instantly. Shopping is mainly psychological and when customers read words like these they will enjoy their purchases more than they would have otherwise, which therefore makes them want to be loyal to your brand.
Using leaflet campaigns as a means of attracting, engaging and retaining customers is effective, affordable and measurable. Leaflet distribution can target a very broad audience, or one targeted carefully through demographic profiling depending on your needs, meaning the conversion rate of this marketing scheme is high. If you are looking to incorporate leaflet distribution campaigns into your marketing strategy then look no further than Direct Letterbox Marketing. We offer bespoke leaflet distribution services to promote business success for any business size. Make an enquiry at no cost with us today at 0800 028 6353.
