How to Capture Brand Loyalty in a Time When it’s Harder Than Ever

In today’s marketing world, many are claiming that brand loyalty is a thing of the past. As one of the key aspects of relationship marketing, the end of brand loyalty would make a lot of marketing managers’ jobs harder. The truth of the matter is that brand loyalty isn’t actually dead; it’s just harder than ever to capture. Most markets contain a number of brands that are able to effectively deliver a high quality product so it’s easy for consumers to switch between brands. Thankfully, as markets have evolved so too have the strategies marketing managers’ use, and we’re going to explain a few of these so that you can make sure your consumers stick with you for years to come.

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1. Give the Best First Impression

First impressions mean a lot anyway, but in business they mean a whole lot more. The consumers of today are not as forgiving as they once were, and if you fail to deliver the best service the first time round then you may lose a customer for life. Consumers are more inclined to try out a different brand rather than give yours a second chance.

Branding is one of the most important tools you can use to give a good first impression. Just like wearing shorts and a t-shirt would give a bad impression in an interview, a bad brand will put consumers off your business. You need to make sure that your business is “wearing” the appropriate brand at all times, so that it can make the best first impressions every day.

2. Deliver the Best Quality Possible

At some point in your life you’ve probably had a bad meal at a restaurant. And you’ve probably never been to that restaurant since. Even if the food was bad because one of the chefs were absent on that day, or the wrong ingredients ordered, the consumer will judge you on that forever.

This may seem unfair, but consumers will also judge good quality very favourably so one instance of this will leave a lasting positive impression.

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3. Stay Relevant

One of the major causes of brand switching isn’t to do with anything you’re doing; it’s what the competitors are doing. Even if you are delivering products and services with a consistently good quality and giving great impressions, your competitors will always be developing their strategies to better compete with you. If they come up with a new product offering that is more exciting than yours, consumers will be intrigued and may even switch.

To counter this, you should always keep an eye on what your competitors are doing so that you can always stay one step ahead.

4. Provide Value

Consumers love to receive more value than they’re giving out; it’s one of their favourite things. This could be in the form of a discount, a free gift or even an upgrade to the product without more having to be paid. Delivering that extra bit of value not only makes consumers feel like they are getting extra for their money, it also makes them feel valued as customers. This is one of the easiest ways to develop relationships that will capture loyalty.

5. Understand the Consumer

Nobody likes to be misunderstood. Whether it be changing a product in a way that nobody would want or using the wrong tone in communications, misunderstanding consumers damages relationships. Aside from delivering things the consumer doesn’t want, it also makes consumers feel less valued.

The best way to understand consumers is just to ask! Having a good system for capturing feedback will allow you to understand what the consumer wants, how well your brand is delivering this, and other ways to service your customer that you may never have thought of before.

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Hopefully you now have a better understanding of how to keep consumers coming back for more, even at a time when they’re least likely to.

Here at Direct Letterbox Marketing, we’re passionate about all things marketing and that’s how we can deliver the best service in leaflet delivery and design. If you need any leafleting services then look no further! For more information about our services, don’t hesitate to contact us on 0800 028 6353 to speak to a member of our team.

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Are Your Letterbox Flyers Flopping? Top 3 Flyer Design Mistakes

So, you’ve invested in using flyers for your marketing campaign. Congratulations! Leaflet marketing is one of the most successful forms of marketing available!

But what’s this? You aren’t seeing any increase in interest in your company? Have you taken a deeper look into your leaflets design? One of the most common reasons why leaflet and flyer marketing campaigns fail lies in the design. Usually it’s pretty easy to tell which campaign is going to be a success, and which will flop… simply looking at the way it is designed.

At Direct Letterbox Marketing, we specialise in leaflet distribution, so it’s safe to say we are experts when it comes to spotting excellent marketing leaflets. Join us as we delve into the top 3 design mistakes that are made in order to avoid them and perfect your flyer design to reap the benefits of a successful leaflet campaign!

Too Much Information

When designing a flyer or promotional leaflet, you aren’t out to sell every single one of your products on this one leaflet. You are trying to entice people to invest in your product and service , not give them every detail of every product you have to offer.

Pile Of Mail On Doormat

If there’s too much text, you can be sure that your reader will feel overwhelmed just looking at it, even before reading the title. Keep your information short, snappy and make them want to find out more; which is where they will come to you directly, driving your customer service and sales!

Unprofessional Design

Although there are some excellent, free flyer design software options out there, it’s always best to hire a designer to tackle the layout and overall design of your leaflet. This is their area of expertise and will know how to effectively catch people’s eye with attractive colour schemes and images.

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After all, you don’t want your flyer to be thrown in the bin straight away because it didn’t fit the overall theme for your company, or was designed in such a way that deterred your potential customers. An attractive flyer will reflect on the professionalism of your business!

No Calls to Action

The whole point of a leaflet campaign is to motivate your target audience to get up and take action. To do this, your leaflet must inspire them to want to contact you.

Include headlines which are attractive and aimed towards your target demographic. Simply saying “I’m a dog walker” isn’t enough to make your audience want to use your services. Instead, use headlines like “Socialise your Pooch with Our Professional Dog Walking Service”. State in a friendly, interesting way that to use your service, they will need to contact you for more information. Don’t sell yourself short with uninteresting titles with no calls to action from your audience.

Rear view of the businessman which is standing in front of the choice 'sell or buy'

Calls to action can also come in the form of vouchers or exclusive “with this flyer” deals. This is a more subtle way to get your audience to use your services without actively asking for them to. Enticing your customers with deals that only work when the leaflet is presented will require them to come to you and see your products for themselves, whilst being rewarded for their custom with the discount.

Leaflet marketing is one of the best ways to attract more customers and drive new sales, as well as promoting your business in an attractive, concise manner. With one of our previous posts reporting that letterbox marketing is here to stay, there’s no better time to add letterbox flyers and leaflets to your marketing strategy.

If you are looking to create a high quality letterbox marketing strategy and don’t know where to begin, let Letterbox Marketing step in and take the strain. As letterbox marketing specialists, we know how to effectively market your company and get the most out of your leaflet campaign. Want to know more? Contact us today on 0800 028 6353 for more information on how our services can help your company grow.

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Take Inspiration from This Incredible Leaflet Marketing Campaign

As a company, we take our commitment to leaflet delivery and leaflet printing seriously, so we’re always on the lookout for ways to help our customers come up with fantastic leafleting strategies that really do the job. When we heard about the incredible ad campaign being run by Battersea Dogs & Cats Home last month we simply had to share it – and talk about the lessons that you can take away for creating a perfect leaflet campaign of your own.

The Battersea Campaign

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When visitors headed to Battersea Dogs & Cats Home last month, they could pick up a leaflet at the door – filled with useful information about the shelter, this was hardly going to be seen as anything out of the ordinary. However, once people left the shelter and started to walk around Westfield Stratford Shopping Centre, they begun to notice that things were a little more unusual, and exciting, than they’d initially seemed.

Using a combination of technology, creativity and – what else – adorable dog photos, they’d manage to create a leaflet which interacted with billboards and screens around the shopping centre, to give unsuspecting wanderers the impression that a dog, albeit a virtual one, was following them as they shopped. This was achieved by incorporating a Radio Frequency ID tag in the design of leaflets, which would send out a signal, causing the screens to light up with images of the same dogs in a number of different poses.

Aside from the wide eyes of these adorable puppies, the screens showed nothing except for a simple hashtag: #Lookingforyou. This added a spark of intrigue to the endearing sight, giving people something to follow up on after the dogs had caught their eye. Smart and effective, this was definitely a move that caught our attention!

Web Page

Do It Yourself

You don’t need to create anything high-tech to incorporate all of the most important elements of the Battersea campaign into your own ideas – you just need to find other ways to replicate the key sections for yourself. To help you out, here’s a quick rundown of how it can be done:

–          Be Personal

One thing which worked in the Battersea Dogs & Cats Home’s favour was the fact that as each person individually triggered the boards’ displays, they were given the impression that the virtual dog was following them; the slogan ‘Looking For You’ became a personal message that communicated directly with everybody who saw it. This is easy to replicate simply by targeting your message at the individuals who see it, rather than the group as a whole.

–          Take a Holistic Approach

Woman with Marketing Thoughts

By including the twitter hashtag as part of the campaign, the animal shelter integrated their online marketing with the physical material that they were distributing, resulting in a comprehensive approach that ensured overall cohesion.

–          Give People a Call to Action

This use of twitter also gave people a way to follow up on the ads that they’d seen; if they were interested in the shelter then they could get involved even if they were unable to take a pet home with them, by heading online themselves and sending out a tweet to spread the word.

Leaflet marketing is a fantastic way to engage with your customers and potential customers on the ground level, offering them something tangible to interact with – and just like any form of marketing, it works best when you use leaflets that give an idea of what your brand is really all about. Remember that one key principle, as well as the other tips we’ve just outlined and you can’t go wrong! To set up a leaflet marketing campaign of your own, get in touch today by calling us on 0800 028 6353; we’d love to help you out.

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Love Your Letterbox: Is The Letterbox Marketing Industry Growing?

With the digital age taking so much of the marketing workload on board, it’s easy to believe that letterbox marketing is a trend of the past. With so many advertisements on our computer screens, our apps and all around us during our daily lives, who is going to want to look at a leaflet pushed through their door?

However, we’re here to tell you that letterbox marketing is far from becoming a useless form of marketing. As specialists in leaflet distribution, we believe that leaflet marketing is one of the most under-appreciated forms of marketing that can actually benefit companies.

Letterbox Love

Even though email marketing continues to grow in popularity, the Digital Marketing Association (DMA) have stated in their ‘From Letterbox to Inbox’ Survey in 2013 that snail mail is still an important form of communication.

newspaper mail

According to their survey, 90% of the participants couldn’t live without their letterbox, and 46% believed that a world without print would be worse than today.

In one demographic, the 18-34 year old age group, 20% believed that printed communication will never be completely replaced by digital communication, with just 9% of over 55’s believing the same.

Print Leads to a Digital response

The survey also reports that the top three actions that people take when receiving print marketing that they are actually interested in are as follows:

–          44% of people actually visit the brand’s website

–          34% search for the products online

–          26% keep the marketing for future reference.

This shows that direct mail marketing still has the potential to create online sales, with a pretty decent percentage of people actively visiting the brand’s website. Obviously, the marketing must be targeted at the right audience and be well marketed.

Put Your Trust in Print

A staggering 56% of people taking part in the survey reported that they thought printed marketing was the most trustworthy of all communication channels. This is astounding, especially as the digital takeover seems to have been so  successful .

Pile Of Mail On Doormat

Furthermore, 33% of participants reported that they would take a negative view of a brand who didn’t offer any form of printed marketing or communication.

Getting a Direct Response

Having something delivered pretty much directly into your hands tends to make you sit up and take action. With 79% of consumers reported to reacting immediately to direct mail, there’s no better way to target your audience and get them coming to you than putting your marketing into their hands directly.

With more than two thirds of consumers keeping hold of their mail, there is a high chance that your marketing campaign will be kept too, especially if you have marketed your campaign well and are targeting the right demographic.

Letter in the mailbox

17% of people have said that they keep items of mail that are of interest to them, so make sure you are able to affectively draw in your audience. Who knows, sometime in the near future, that one letterbox leaflet could convert into a sale, or better still, more recognition for your company through word of mouth.

This report just goes to show that the public aren’t ready to give up on their letterboxes just yet. It is also reassuring to know that there are people out there who will take your letterbox campaign seriously, and that snail mail hasn’t come to a complete stop just yet.

If you are looking to create an effective, high quality marketing campaign, Direct Letterbox Marketing is here to help you. As specialists in all things letterbox marketing, you can be sure that your marketing campaign is in safe hands with us. For more information on any of our services, contact us by calling 0800 028 6353 today and one of our friendly team will be happy to help you.

 

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Why Leaflets Have Stood the Test of Time

Leaflets have been a trusty marketing technique for a very long time, and are still widely used by a variety of different businesses all over the world.

But how have leaflets survived despite competition from the rise of technology and paperless methods? Well, here at Direct Letterbox we know how effective leaflet delivery can be, and here we are going to show you why the trusty leaflet has been able to stand the test of time.

People communication vector

Tangible

Just as books have survived e-readers, leaflets are still superior to paperless methods of marketing due to their tangibility. People are desensitised to virtual marketing as they are just simply holding a phone, tablet or laptop. However, when they are holding a leaflet, they can become captivated by the feel and look of a leaflet, and will take the time to read all of the information inside rather than simply skimming text on a screen.

Creative

Although technology can be very creative, when it comes to working with paper the possibilities are unlimited. Leaflets give business owners the freedom to create exactly what they want, and they can use tools such as 3-D pop ups, changes in texture and format that simply would not be possible when working with the limitations of paperless advertising.

Convenient

Believe it or not, leaflets are far more convenient for your customers and clients than technological marketing tools. For example, if you have your contact details on your leaflet, your clients can attach it to the fridge or place it near their phone so they can contact you easily, getting rid of the need for them to look up your details online alongside your major competitors.

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Reliable

Leaflets will never crash or fail to download, and will never depend on internet connection or electricity. You won’t have to constantly check to see if a leaflet is working or if there is an error, and your clients won’t need any software to access them. No matter what, you can always rely on a leaflet for effective marketing.

As you can see, there’s a reason why leaflets have managed to stand the test of time, and if you are considering how to make your marketing campaign as affective as possible, Direct Letterbox Marketing can help. As specialists in leaflet distribution, you can rest assured that you will get the most out of your leaflets when working with us. For more information, contact us today by calling 0800 028 6353.

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Know Thy Customer

When you are planning a marketing campaign, there is one step that is absolutely essential. It doesn’t matter whether you’re planning to use leaflet distribution, email marketing or any other kind of tactic to get your message out, you simply cannot afford to miss this step.

This vital step is, of course, to know who your customers are.

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Why Customer Profiling Works

Whatever your product or service happens to be, customer profiling helps you to sell it. A good customer profile tells you who your customers are, why they would be interested in what you’re offering them, and where to find them. It means that you can market to the interested, instead of shouting into the wind.

Assuming that your product or service is something that everybody will want is often a mistake. (Even if you’re giving it away for free – yes, U2, we are looking at you.) To those who aren’t interested, your brand becomes associated with unwanted spam. For some products and services, it may even risk being offensive – like marketing pork to Jews or Muslims.

However, if you know who your customers are, you know why they would want your product or service, and you can tailor your messages to suit them precisely.

How to Profile Your Customers

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Profiling your customers is not just a question of thinking about who you’d like to buy your products; it’s also a question of who actually is buying your products. You’re not likely to come up with one single profile that fits all your customers; you should end up with a few profiles, each of which can be targeted in different ways.

One important thing to consider is how people use your products or services – and bear in mind that this may not always be the intended use! Sometimes, you may find that a large sector of your customer base is putting your products to an alternate use, and that’s something you should be catering to properly, and targeting in your marketing.

You also need to think about what needs your product or service is filling for these different customers; why they’re looking for what you’re offering.

With that in mind, you should then be able to work out the kind of demographic (age, gender, income etc.) that they belong to. This will help you to understand where to find them, both physically and digitally, so that you can target your marketing in the right areas.

Here at Direct Letterbox Marketing, we offer demographic profiling to help you identify the best and most relevant areas for leaflet distribution to ensure that your marketing campaign is a success. For more information, get in touch with us on 0800 028 6353.

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Misconceptions of Leaflet Distribution: Door Drop Marketing

Door to door leaflet distribution remains one of the most popular methods of delivery. It is proven to have generated fast and measurable responses – whilst remaining extremely cost effective. Unlike other methods of marketing, it allows businesses to specifically target households that fit their demographic profile.

Direct Letterbox Marketing is a leading provider of door to door leaflet delivery – helping customers effectively communicate with specific target audiences. We believe that it is a proven effective marketing strategy, which is why it’s disappointing when we read so many misconceptions about it.

Because of this, we have put together this handy guide to highlight some of the most popular misconceptions of leaflet distribution and discuss why they aren’t remotely true.

Pile Of Mail On Doormat1.      They have low response rates

A lot of people believe that leaflet distribution yields little response. They claim that people don’t like receiving marketing material through their letterbox, therefore are less likely to answer.

In reality, numbers show that as many as 80% of people keep, pass on or read any distribution leaflet that comes with their post. The reason why? UK citizens take the time to go through their post and acknowledge everything they are sent.

2.      They aren’t interactive

In a time where everything is dominated by the internet, it’s hard to believe that something like leaflet distribution could be effective.

However, a well designed leaflet can create an interactive experience with the audience. They can come in a variety of styles, colours, designs and sizes – it all depends on individual needs.

3.      They only reach a limited amount of people

A lot of people believe that leaflet distribution isn’t worthwhile as only a certain amount of people will be targeted.

We believe that by using a professional leaflet distribution company, you can expand your customer base by targeting those with comparable demographics information as your idyllic customers.

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Here at Direct Letterbox Marketing, we are always on hand to help steer you in the right direction with your marketing campaign – and we are passionate about making it a successful one. We have years of experience, making us a leading specialist in the area of leaflet distribution.

If you would like our help, or you have any questions, please do not hesitate to get in touch. You can give us a call on 0800 028 6353 and a member of our staff will be happy to help.

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What is a Leaflet – And How Can They Work For You? [Infographic]

There’s a whole lot more to leaflets than you might first think – and nailing your direct marketing designs are crucial to success. So we’ve put together an easy-read infographic that’ll help outline some issues you may come across when looking at how to make leaflets work for you.

What is a Leaflet Infographic

If you’d like the very finest advice, we’re on hand to help. Simply contact us on 0800 028 6353 and our team will be delighted to discuss your direct marketing options.

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How to Make Your Marketing Campaign Memorable

Recently you may have noticed a whole lot more letterbox marketing coming through your door thanks to the upcoming general election. We’re betting you haven’t taken much notice of what these candidates have to say, and we are also willing to bet it’s because the design of the leaflets isn’t exactly eye catching or interesting, or there is too much information crammed on there.

In this blog post, we are going to explore how to make a memorable marketing campaign and how to do it right!

Research, Research, RESEARCH!

The most integral part of your marketing campaign is knowing who your audience is. You need to tailor the design and information you are sharing in your leaflet to those people, in order to interest and engage them in what you are trying to say. Spending a lot of money on a campaign that doesn’t fit the demographic of the audience you are trying to attract is a sure way to lose out on potential customers or supporters.

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It’s Not ALL About the Return

Sure, you are clearly making a marketing campaign to gain interest in your product or service, but don’t only think about how much money the advertisement will bring in.

You’ve seen it in the street; people shoving leaflets in busy shoppers’ faces, only for their leaflet to be shoved in the nearest bin. However, it’s human nature to be curious, so they will have glanced at it for a few seconds, even if they didn’t mean to.

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This will also mean that your brand will be in their head somewhere, and seeing some branding elsewhere may resurrect some recognition, even if they have no idea where they recognised it from. The return from a letterbox/leaflet campaign isn’t always instant!

Set the Mood of your Service or Product

Know when enough information is enough. As we mentioned at the beginning, leaflets that get pushed through your letterbox which are very text heavy will put off any reader even before they have seen what your product is.

Rear view of the businessman which is standing in front of the choice 'sell or buy'

Don’t bombard your audience with technical info or an extensive list of features, just give them a taste of what you have to offer; make them want to know more! They can’t “learn more” by contacting you when you have covered your product from every possible angle imaginable!

It shouldn’t be about what you are selling, but about how your services can benefit them!

Here at Direct Letterbox Marketing, we are leading specialists in leaflet distribution. We are on hand to point you in the right direction with your marketing campaign, and with an experienced team behind us, we can deliver the best customer service to you. For more information about how we can help you, why not get in touch with us on 0800 028 6353 and chat with one of our friendly team members today!

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Thinking Outside the Box: Lessons to Learn from Unique Marketing Techniques

When it comes to marketing, there are a variety of ways you can ensure your brand is promoted effectively.

At Direct Letterbox Marketing, we use inspiration from all sorts of places in order to make our leaflet delivery as effective as possible. Here, we will take a look at some completely unique marketing techniques and see how they were used to effectively market brands.

Zoolander 2 –Paris Fashion Week

Paris Fashion Week was completely taken aback when, at the end of Maison Valentino’s show, actors Ben Stiller and Owen Wilson, also known as Derek Zoolander and Hansel, took to the catwalk.

 

 

Tredding the same ground as the likes of Cara Delevingne and Kendall Jenner, this publicity stunt was actually an incredibly clever marketing stunt for the upcoming film Zoolander 2, in which Stiller and Wilson will reprise their roles as male models trying to discover if there’s more to life than being “really, really ridiculously good-looking”.

The campaign was a huge success, with #zoolander2 trending on various social media platforms in a matter of minutes.

Lesson Learned: Do the unexpected

Coca-Cola – Share Happiness

In 2013, Coca-Cola launched a simple, yet effective, marketing campaign that propelled the brand to new heights.

 

 

Becoming the product that connects people, Coke launched their ‘share happiness’ campaign with a variety of publicity stunts worldwide.

From creating a vending machine that allowed people in India and Pakistan to communicate with each other, to touring Europe and giving people the opportunity to print their name on a Coke can, there were plenty of different approaches to get people’s attention The ‘share happiness’ campaign was one that truly resonated with people and made the multi-national corporation far more personal.

Lesson Learned: Market your brand in a way that gets people talking

Air New Zealand – An Unexpected Briefing

In 2012, Air New Zealand took advantage of the release of the first Hobbit film for their marketing campaign.

 

 

The YouTube video, which depicted probably the best safety briefing of all time, received over 12.1 million views.

 

 

Due to the unprecedented success of the original video, Air New Zealand reprised the marketing campaign in time for the release of the second Hobbit film in 2014, which did even better than its predecessor by earning over 13.1 million views on YouTube.

Lesson Learned: Keep it trendy and relevant

Metro Trains – Dumb Ways to Die

When Metro Trains, the managing company of the public transport system in Melbourne, Australia, came up with their ‘dumb ways to die’ campaign, they didn’t anticipate just how popular it would be.

 

 

The campaign was originally created to raise local awareness of public safety around trains, partially due to a high level of accidents involving the public transport system, the majority of which are caused by pedestrians and car drivers.

In order to make people more receptive to the message of safety, Metro Trains used fun animated characters and humour to promote its campaign via a music video, a mobile app and posters that were visible at train stations.

The campaign went viral worldwide, with the music video receiving more than 100 million views on YouTube, which is pretty good for a local public transport safety campaign.

Lesson Learned: Keep it fun

Evian – Baby & Me

Everyone loves babies, but water brand Evian went one better with their unique marketing campaign.

 

 

What Evian showed us is that, once in a while, and with the help of some mineral water, we should all release our inner child.

The advertisement featured dancing babies and adults making fools of themselves, both of which contributed to it earning over 102.9 million views on YouTube.

Lesson Learned: Keep it cute

We hope you enjoyed looking at these unique marketing campaigns, and perhaps even learned a few lessons. At Direct Letterbox Marketing, we too can help you build your own successful marketing campaign. For more information, contact us today by calling 0800 028 6353.

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