It is a known fact that the UK’s retail sales experience rises every year around December due to the Christmas spending surge. Statistics show that retailers, especially clothing and footwear supplying organisations enjoyed a 6.3% increase in sales last year compared to the previous year’s sales. Business owners are now fully aware of this profit generating period therefore will certainly be looking to utilise the forthcoming festive season.
As a business owner, you can invest into leaflet distribution to help you attract customers and help your brand’s profitability. Sending flyers through your customers’ letterbox is a worldwide-recognised marketing technique as it has various positive impacts on your business. If you are looking to make the most of the public’s Christmas spending generosity you can incorporate your flyers with heavy discounting strategies.
Buy one get one free
Although customers are sometimes doubtful about purchasing a product, what they need is simple persuasion. In other words, give them the reason to purchase through offers such as ‘buy one get one free’. Most people find such discounting too tempting to resist therefore, to make a successful leaflet campaign state a date when you will hold such discounts on your products and footfall will certainly increase.
Priority on Christmas sales
Christmas entails heavy discounting on Boxing Day. Most shops enlist the majority of their products on sale on this day to help clear their stock and get ready for next seasons’ items. Post leaflets that enable customers to get further discount on the day when they present them at the payment point. Bargains attract customers therefore; this will facilitate fast product clearance and large profit generation.
Coupling your leaflets with coupons that allow the voucher holder reduced prices on products is an excellent form of marketing. There are various ways through which you can make your leaflet/coupon campaign very exciting among customers such as the scratch and win games on leaflets, where customers win certain percentages of discounts on product. Your business could largely benefit from the custom generated from this strategy.
Targeting particular audiences with the message on your leaflets is another effective form of attracting customers. Educational discounts are popular around Christmas. Take advantage of the large British student population by sending leaflets that indicate students are entitled to a particular amount of discount on your products.
Cumulative quantity discounts
People like buying products in bulk around Christmas for numerous reasons. Depending on the nature of your business, cumulative discounting could be very beneficial. Alert customers they are entitled to generous discounting if they purchase a certain amount of the same product to attract footfall this festive season.
As seen, leaflets are a very flexible form of marketing. Flyers allow any user to implement plenty other marketing techniques to increase the effectiveness of the message conveyed. Your leaflet should get your customers’ attention and inspire them to take action, this is why coupling the campaign with discounts could influence your turnaround. If you wish to carry out an effective leaflet distribution campaign then look no further than use here at Direct Letterbox Marketing. We offer highly professional product designs while taking your requirements and budget into consideration.