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The digital age is at the forefront of everyone’s minds when it comes to marketing. Email marketing is one of the most effective forms of digital marketing… but only if it’s done right.
Coupled with a leaflet campaign to target those who are still operating off the digital grid, your marketing campaign will reach a wider audience and ultimately help you make those all important conversions.
Here at Direct Letterbox Marketing, we provide fast, effective leaflet distribution in London, we recognise the power of coupling email and leaflet marketing campaigns. We’ve put together a handy guide to help you get the most out of your email marketing campaign and reach out to a wider target audience.
Build a Database of Customers
In order to target the right people, you must devise a way to capture the email addresses of your target audience, whether they are current customers or not.
You could do this by creating a newsletter sign up where the customer or prospective buyer can sign up with an email address and where they agree to receive news and updates about your company.
This way, you can build up a database full of relevant customers who want to receive information, rather than bombarding the wrong audience and getting nowhere.
Create Relevant Content
The whole purpose of email marketing is to build up a relationship with your customers. It needs to contain interesting information which shows that you understand your market and know what your readers want to read.
Don’t fill your email marketing campaign with pushy sales pitches and huge blocks of product placement; your customers are likely to delete any blatantly sales-y emails.
Use an Email Marketing Tool.
It can be quite a demanding task to send out an email to an entire database every single month and track how it is doing.
Rather than dump this task on an employee, why not make use of one of the many different email marketing tools, such as MailChimp which automates the process and updates your database automatically with reports of bounces and unsubscribes.
This makes the whole process a lot simpler, as well as saving your staff members from the stress of trying to manage your email marketing campaign manually.
Measure Your Success… and Failures
As previously mentioned, email marketing tools are an extremely handy tool. Not only do they take the stress and strain away from the staff members who would otherwise be managing it, but they also allow you to see how successful or unsuccessful your campaign has been.
This information can show you how many conversions have been made thanks to your email campaign. This is a great way to see what worked and what didn’t with your email marketing so that you can improve on the next one.
Fine Tune Your Strategy
Once you have started seeing a trend of successes with your email marketing, it’s really important to adapt as you grow. This avoids your campaigns becoming stale and uninteresting over time.
Creating a strong relationship with your customers is the main aim of this type of campaign, so maybe think about adapting the frequency of your emails, or maybe even adapt the audience into two separate databases; the existing customers and people who may become customers. This will allow you to tailor the content in the email to each of these audiences, potentially leading to more sales conversions.
Any kind of marketing should be aimed at bringing your customers close to your business. If you don’t have a good relationship with your existing customers, you can’t expect to create a better one with potential customers.
Targeting both online and offline customers is essential to get your business noticed by a wider range of people. If you are looking into adding a leaflet campaign to your marketing strategy, look no further than Direct Letterbox Marketing.
We have years of experience in leaflet distribution and design, so if you would like more information on how our services can help you, get in contact with out experts today by calling 0800 028 6353 and have a chat with a member of our friendly team.