The Good, The Bad, and The Ugly: Leaflet Design Faux Pas – [Part 1]

Here at Direct Letterbox Marketing we offer a fantastic leaflet design service, but there are certain things that you must avoid with design to ensure your publication keeps that professional look.

A leaflet through the door gives an instant impression of your business or event that you are trying to promote, so if that leaflet doesn’t represent your business in a professional manor, your potential customer is less likely to contact you, and more likely to throw away the leaflet.

Here’s a list of design faux pas that we think should be brought to your awareness.

Avoid Word and Word art

If you ask the designer for word art or want to use word art if you are designing your leaflet yourself you are instantly risking your leaflets design, and the chances are it will look like a 10 year old has been let loose on it. As fantastic as word art is, it just isn’t the right look for a professional leaflet.

Too Much

We are fully aware that you are proud of your business, and that every bit of your company is important to you. But you must remember, you are limited to the size of your leaflet and you don’t want to scare people off reading it with too much text. Keep it short, sweet and gripping so the customer wants to find out more.

Font Failures

A good design should really only use a maximum of three fonts, any more and it starts to look messy. Too many fonts can give a strange patchwork effect to your design, and this rule will apply to all elements of design as well!

Hopefully, now you are on your way to having the perfect design to represent your business ready for your leaflet distribution campaign. If you have any more questions or want to contact us to discuss your future campaign call us on 0800 028 6353.

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