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Posted on May 6, 2014 by admin

Leaflet distribution campaigns have been a highly regarded form of advertising for many years. Despite the existence of modern advertising that is now deemed as the future of marketing, marketers admit that leaflet distribution is still one of the most effective forms of marketing to date. Similar to any other form of large-scale marketing, leaflets reach an extensively large target audience; this is what makes them popular among business...
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Posted on Apr 16, 2014 by admin

A change of fortunes for the British economy that kicked in towards the last quarter of the year 2013 has largely boosted economic growth in the nation. Indeed, we are well over the recession that rocked the UKs economic status for at least 2 years. Looking at how the economy is flourishing today, it is difficult to tell this was the same nation that experienced a somewhat financial crisis leading to a negative snowball of events that we have...
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Posted on Apr 14, 2014 by admin

As mentioned in a previous post , traditional methods of communicative marketing such as leaflet distribution are yet again on the rise. This was after a survey that indicated that business owners showed higher return on investment on letterbox marketing compared to modern communicative techniques of marketing such as sending email. The British population is now turning its back on such marketing procedures for many reasons. A good...
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Posted on Apr 11, 2014 by admin

It has been well over a year since the court case for the DPDS Leaflet Distribution Ltd fraud reached its final verdict. Although the crooks avoided jail time, this case highlighted a problem that leaflet distribution fraud is very real. Three people including a mother and son admitted cheating more than 200 businesses out of hundreds and thousands of pounds by not delivering leaflets, and pocketing the cash. Leaflet distribution is an...
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Posted on Apr 7, 2014 by admin

A new study has found that traditional channels are most effective for getting their message across and procuring responses from Charity donors. The study has found that the mainstream and traditional marketing methods such as TV adverts, websites and direct mail are most effective. Although the study was undertaken in Australia, this is a country with a similar culture to Britain and it gives insight into how charities choose certain...
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Posted on Apr 3, 2014 by admin

As technology has advanced, we have seen the rise of digital publishing. Of course, this has affected the way we get our information; meaning we are less and less dependent on the printed word. This has caused significant changes in the way we consume media, but how much has this change affected printed advertising? We will look into these points in this blog. The term digital publishing refers to almost anything online; from blogs and...
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Posted on Mar 31, 2014 by admin

The process of local advertising refers to a promotional strategy that is tailored to target an audience within a particular geographic location. This form of advertising is especially effective if you are company operating on a small-scale basis, and since the majority of businesses were not born global, it is correct to assume that every business would have heavily relied upon local marketing at some point. As a company that has been...
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Posted on Mar 18, 2014 by admin

The promotional mix is a concept that uses a variety of push factors to get a business brand noticed by their target audience. Commonly confused with the marketing mix, the promotional mix takes the promotion aspect of the marketing mix and delves into different avenues of communication; businesses can then follow these to trigger an increase in sales volumes. There are many testimonies that indicate the promotional mix is a fundamental part...
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Posted on Mar 14, 2014 by admin

According to a new study by Forrester, and commissioned by Silverpop, 62% of surveyed businesses avoid behavioural marketing as it is perceived to breach privacy. Behavioural marketing is the practice of tracking potential consumers’ habits on the internet using cookies, and then tailoring the adverts and search engine results to reflect the users’ activity. The majority of respondents from the survey were unclear about the...
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Posted on Mar 12, 2014 by admin

‘ There are no secrets to success. It is the result of preparation, hard work, and learning from failure ’ Doing well in business is incredibly hard work; even when you have a product or a service that is in demand it is still incredibly difficult to break into the market successfully. As a business owner it is vital that you show initiative in pushing your business further; you will never see growth if you are quite happy to...
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