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Lucy Scott

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Posted on May 13, 2014 by admin

One common attribute among marketers is the capability of being able to speak continually about the brilliance of the product they are representing. Nowadays, this is justified by what seems like endless advertising that everyone encounters on a daily basis whether at home watching the TV, as they access the internet or out and about as they go about their daily routines. Many marketers seem to have forgotten about the basics of selling...
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Posted on May 12, 2014 by admin

Quality marketing is a practice that naturally transcends the divisions of county and even country, and it is held in universal regard no matter where you might be based. Of course, not all marketing is equal though, and because of this there is a real need to pinpoint what methods are working, and what should be left by the wayside. Shortly, the Northern Marketing Awards are going to be celebrating their second year at the forefront of...
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Posted on May 9, 2014 by admin

Many business people know that leaflet campaigns are a brilliant way of raising brand awareness among customers. It is a very direct form of communicating your message; however you only have a matter of seconds to impress or lure potential customers into paying attention to your advertisement. In this case, the presentation and layout of the leaflet are both critical towards making an instant impact. There are various visual features that...
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Posted on May 8, 2014 by admin

Product advertising is becoming a regular part of our lives and nowadays everywhere you go you will certainly encounter an advertisement of some sort. Since there is almost too much advertising and promotion taking place, it is difficult to get your message through to people as many tend to ignore the messages and this is why it is utterly important to make sure your advert is unique and stands out from the rest to engage your customers....
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Posted on May 6, 2014 by admin

Leaflet distribution campaigns have been a highly regarded form of advertising for many years. Despite the existence of modern advertising that is now deemed as the future of marketing, marketers admit that leaflet distribution is still one of the most effective forms of marketing to date. Similar to any other form of large-scale marketing, leaflets reach an extensively large target audience; this is what makes them popular among business...
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Posted on Apr 16, 2014 by admin

A change of fortunes for the British economy that kicked in towards the last quarter of the year 2013 has largely boosted economic growth in the nation. Indeed, we are well over the recession that rocked the UKs economic status for at least 2 years. Looking at how the economy is flourishing today, it is difficult to tell this was the same nation that experienced a somewhat financial crisis leading to a negative snowball of events that we have...
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Posted on Apr 14, 2014 by admin

As mentioned in a previous post , traditional methods of communicative marketing such as leaflet distribution are yet again on the rise. This was after a survey that indicated that business owners showed higher return on investment on letterbox marketing compared to modern communicative techniques of marketing such as sending email. The British population is now turning its back on such marketing procedures for many reasons. A good...
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Posted on Apr 11, 2014 by admin

It has been well over a year since the court case for the DPDS Leaflet Distribution Ltd fraud reached its final verdict. Although the crooks avoided jail time, this case highlighted a problem that leaflet distribution fraud is very real. Three people including a mother and son admitted cheating more than 200 businesses out of hundreds and thousands of pounds by not delivering leaflets, and pocketing the cash. Leaflet distribution is an...
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Posted on Apr 7, 2014 by admin

A new study has found that traditional channels are most effective for getting their message across and procuring responses from Charity donors. The study has found that the mainstream and traditional marketing methods such as TV adverts, websites and direct mail are most effective. Although the study was undertaken in Australia, this is a country with a similar culture to Britain and it gives insight into how charities choose certain...
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Posted on Apr 3, 2014 by admin

As technology has advanced, we have seen the rise of digital publishing. Of course, this has affected the way we get our information; meaning we are less and less dependent on the printed word. This has caused significant changes in the way we consume media, but how much has this change affected printed advertising? We will look into these points in this blog. The term digital publishing refers to almost anything online; from blogs and...
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