“A colour is as strong as the impression it creates.” – Ivan Albright The psychology of colour as it relates to persuasion is one of the most interesting and controversial aspects that marketing can evoke. A successful marketing strategy heavily replies on its initial impression and what feelings it can trigger within the consumer and towards their purchasing decision. Sight is the strongest developed sense within...

Here at Direct Letterbox Marketing we offer a fantastic leaflet design service, but there are certain things that you must avoid with design to ensure your publication keeps that professional look. A leaflet through the door gives an instant impression of your business or event that you are trying to promote, so if that leaflet doesn’t represent your business in a professional manor, your potential customer is less likely to contact...

Communicating effectively is the lifeblood of a strong relationship. When it comes to marketing, building up robust client relationships is simply invaluable, and effective communication is undoubtedly the way to cultivate such relationships. Here are a few tips for you to bear in mind:   Be Responsive Marketing isn’t just about conveying your message to a client, but also about responding to enquiries well too. The very...

Knowing your market is the most important part of a leaflet distribution campaign, and targeting the correct market can mean the difference between marketing success and marketing failure. With that in mind, here are a few common target marketing errors that you’d do well to avoid: Going Too Broad The very concept behind the phrase ‘target marketing’ is that you are narrowing your focus to a particular group of...

Every company aims to create eye-catching, slick and effectively designed advertisements in order to keep consumer attention long enough to communicate your business message. This may be through leaflet, brochure or poster format, but whatever method you choose; all design aims remain the same – to sell your product! Here at Direct Letterbox Marketing, we are dedicated to design and are passionate about providing our client’s...

The concept of devising an operational plan and a strategic plan around a leaflet distribution campaign are two different ideas, and they address two different issues. Although they are often mistaken for one another, marketing experts state strategic planning takes a more long-term orientated approach while operational planning is largely short term. During planning, corporate objectives are carefully set out goals should be carefully set...

Leaflet distribution has been an integral part of many brand’s marketing strategies for years, and this ubiquitous nature has resulted in it being the cornerstone of many campaigns. However, some people within the UK have become so accustomed to ‘door drop’ advertising – namely pushing paper or card fliers through a letterbox – that it no longer commands the same appeal as it once did, leading some to question...

In business, the process of advertisement is essentially an attempt to communicate a specific message to a targeted audience regarding products or services. The main aim in doing so is to raise product awareness and persuade the prospective buyers into purchasing what the advertising entity has on offer. There are different forms of advertising including the leaflet campaigns that we offer here at Direct Letterbox Marketing. Advertising is...

One common attribute among marketers is the capability of being able to speak continually about the brilliance of the product they are representing. Nowadays, this is justified by what seems like endless advertising that everyone encounters on a daily basis whether at home watching the TV, as they access the internet or out and about as they go about their daily routines. Many marketers seem to have forgotten about the basics of selling...

Quality marketing is a practice that naturally transcends the divisions of county and even country, and it is held in universal regard no matter where you might be based. Of course, not all marketing is equal though, and because of this there is a real need to pinpoint what methods are working, and what should be left by the wayside. Shortly, the Northern Marketing Awards are going to be celebrating their second year at the forefront of...