The traditional forms of advertising have frequently begun to be utilised less and less over the years, but that’s not the case with letterbox advertising. The practice of leaflet distribution has endured for such a long time because it has a lot to offer businesses. Even advances in modern technology haven’t succeeded in relegating leaflets to the realms of more obsolete mediums, and here are 7 fundamental reasons why we...

Picture the scene: you’re at home in your one-bedroom flat in an area full of young professionals, when a leaflet drops through your door. You pick it up, only to discover that the leaflet is for mobility scooters. Needless to say, it ends up in the bin. So what went wrong? It’s simple, the instigators of the leaflet campaign failed to do proper market research before they started, and as a result, they’re throwing money...

The Tour de France is one of the biggest and most exciting sports events in the annual calendar, and it’s naturally been even more of a viewing priority for UK residents this year, with part of the iconic course being held on our very own shores. Of course, the Tour de France hardly needs any introduction, and so attempts to publicise the event have been largely unneeded; many people were eagerly awaiting the arrival of the...

Every business aims to lead with a strong marketing campaign in order to become leaders in their industry. Behind every good company should be a good marketing strategy, and without one, a company may be less likely to succeed. Marketing strategies can take many different forms, yet the most popular and commonly used is leaflet distribution . By distributing your product through delivery advertisement, you are reaching a larger audience...

“A colour is as strong as the impression it creates.” – Ivan Albright The psychology of colour as it relates to persuasion is one of the most interesting and controversial aspects that marketing can evoke. A successful marketing strategy heavily replies on its initial impression and what feelings it can trigger within the consumer and towards their purchasing decision. Sight is the strongest developed sense within...

Here at Direct Letterbox Marketing we offer a fantastic leaflet design service, but there are certain things that you must avoid with design to ensure your publication keeps that professional look. A leaflet through the door gives an instant impression of your business or event that you are trying to promote, so if that leaflet doesn’t represent your business in a professional manor, your potential customer is less likely to contact...

Communicating effectively is the lifeblood of a strong relationship. When it comes to marketing, building up robust client relationships is simply invaluable, and effective communication is undoubtedly the way to cultivate such relationships. Here are a few tips for you to bear in mind:   Be Responsive Marketing isn’t just about conveying your message to a client, but also about responding to enquiries well too. The very...

Knowing your market is the most important part of a leaflet distribution campaign, and targeting the correct market can mean the difference between marketing success and marketing failure. With that in mind, here are a few common target marketing errors that you’d do well to avoid: Going Too Broad The very concept behind the phrase ‘target marketing’ is that you are narrowing your focus to a particular group of...

Every company aims to create eye-catching, slick and effectively designed advertisements in order to keep consumer attention long enough to communicate your business message. This may be through leaflet, brochure or poster format, but whatever method you choose; all design aims remain the same – to sell your product! Here at Direct Letterbox Marketing, we are dedicated to design and are passionate about providing our client’s...

The concept of devising an operational plan and a strategic plan around a leaflet distribution campaign are two different ideas, and they address two different issues. Although they are often mistaken for one another, marketing experts state strategic planning takes a more long-term orientated approach while operational planning is largely short term. During planning, corporate objectives are carefully set out goals should be carefully set...