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Lucy Scott

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Posted on Aug 15, 2014 by admin

In the realms of marketing, times are changing, and methods are evolving constantly. Technological advances over the last twenty years, specifically the unprecedented rise of the internet, and more recently the emergence and almost universal acceptance of social media platforms, have seriously altered the way in which marketers and advertisers reach their audiences. These changes haven’t rendered more traditional forms of printed...
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Posted on Aug 12, 2014 by admin

In today’s world colour catches the eye and it sells. In our last post , we looked at some of the most innovative and creative leaflet designs of the modern day – and showed the lack of limitations you are faced with as a company that wants to market itself well. Leaflet design can be a powerful thing and when creatively designed can catch the viewer’s eye and keep it reading. Here are a few more of the most inspiring...
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Posted on Aug 11, 2014 by admin

When using advertisement material to promote your business, you want it to be eye-catching, attention-grabbing and different from the rest. Leaflet design, if done right, can provide your company with an efficient way to attract your consumer and keep their attention through the art of high quality design. The aesthetic of your leaflet can make or break your entire brand – giving the consumer eye only 2-3 seconds to decide to read...
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Posted on Aug 5, 2014 by admin

In a world of instant digital communication and marketing there is something very reassuring about receiving a physical advertisement from a company. Far from being a brightly coloured, brash and inherently ‘spammy’ email or social media post, a physical advertisement such as a leaflet is far more trustworthy. In the below infographic we have used some of our extensively researched facts and statistics to highlight exactly why...
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Posted on Jul 22, 2014 by admin

Here at Direct Letterbox Marketing, we are dedicated to design and are passionate about providing productive print and  leaflet distribution services . Ultimately, your leaflets should achieve three objectives; attracting the readers’ attention, generating interest in your product or service, and prompting the reader into action. It’s important to engage the potential client quickly, which can be done effectively...
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Posted on Jul 18, 2014 by admin

Despite every advance in marketing techniques that the modern world has been able to muster, letterbox marketing is still one of the most effective methods around. Almost 50% of customers respond positively to the activities of leaflet distribution services , beating television and email marketing every time, and leaflet delivery also has the advantage of being one of the most affordable forms of advertising as well. That being said, this...
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Posted on Jul 16, 2014 by admin

The traditional forms of advertising have frequently begun to be utilised less and less over the years, but that’s not the case with letterbox advertising. The practice of leaflet distribution has endured for such a long time because it has a lot to offer businesses. Even advances in modern technology haven’t succeeded in relegating leaflets to the realms of more obsolete mediums, and here are 7 fundamental reasons why we...
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Posted on Jul 15, 2014 by admin

Picture the scene: you’re at home in your one-bedroom flat in an area full of young professionals, when a leaflet drops through your door. You pick it up, only to discover that the leaflet is for mobility scooters. Needless to say, it ends up in the bin. So what went wrong? It’s simple, the instigators of the leaflet campaign failed to do proper market research before they started, and as a result, they’re throwing money...
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Posted on Jul 10, 2014 by admin

The Tour de France is one of the biggest and most exciting sports events in the annual calendar, and it’s naturally been even more of a viewing priority for UK residents this year, with part of the iconic course being held on our very own shores. Of course, the Tour de France hardly needs any introduction, and so attempts to publicise the event have been largely unneeded; many people were eagerly awaiting the arrival of the...
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Posted on Jul 3, 2014 by admin

Every business aims to lead with a strong marketing campaign in order to become leaders in their industry. Behind every good company should be a good marketing strategy, and without one, a company may be less likely to succeed. Marketing strategies can take many different forms, yet the most popular and commonly used is leaflet distribution . By distributing your product through delivery advertisement, you are reaching a larger audience...
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