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Posted on Nov 12, 2014 by admin

We’re now in an age of marketing where TV ads are dying out, ROI is decreasing and consumers are increasingly resistant to advertising messages. With everybody rushing to try the latest inbound or digital marketing technique, is there still a place for the old-school marketing techniques that have worked for decades? Well, yes and no. If you do it in the same way they were always done then you probably won’t get anywhere, but...
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Posted on Nov 10, 2014 by admin

Recently, on the BBC, Financial Times columnist Lucy Kellaway caused a bit of a stir. Despite the world in which she works – upmarket journalism for a broadsheet renowned across the globe – Kellaway basically said, ‘Hang on a minute. Typos aren’t a reflection of the quality of writing. We all make mistakes. So don’t get hung up on typos.’ Ok, she didn’t put it quite like that, we’re...
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Posted on Oct 30, 2014 by admin

Typography is often over-looked when it comes to designing direct marketing products. And yet it’s just as important as font types, good copy, images and colour. Firstly, let’s ask what the devil typography actually is. A lot of people, when they think of typography, if they ever consider it at all, will think it’s all about font types. And sure, that’s a part of it. But that’s not all it is. Typography is...
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Posted on Oct 17, 2014 by admin

Understanding how to your market your restaurant can be tricky, especially as the industry is as competitive as ever! Many brands turn to the internet and rely upon on social media platforms and their website to draw custom, however why not use every method possible? Having a website is fantastic, and will prove highly beneficial to the success of your business, but what about those potential customers that don’t have access to the...
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Posted on Oct 13, 2014 by admin

Last time on this blog, we studied the importance of fonts when it comes to designing your leaflets. But those fancy fonts aren’t worth the paper they’re printed on without words – or copy. Good copy is crucial when it comes to direct marketing. Do it right, and voila – you’re a marketing whizz. Do it wrong though, and you’ll be hounded out of business by the Grammar Police. OK, it may not be that bad,...
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Posted on Oct 10, 2014 by admin

Leaflets are an ideal method of marketing in order to grow your business. A leaflet sends your customers the right message and delivers your brand to an area or a selected demographic to effectively target the customers it suits. A promotional leaflet campaign is three things: Measurable – Your leaflet asks people to engage with your business. Direct – A leaflet reaches your customer in their home. Cost-effective...
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Posted on Oct 6, 2014 by admin

When you’re designing your leaflet, it’s possible that you can be so caught up on the images and colours, and the overall fold style, that you can easily forget your fonts. Not Fonz – Fonts! Your font choice is an important factor on your leaflet – you wouldn’t expect your customers to be able to read your awesome copy if it’s written in Gigi or Vladimir Script. And they’re probably not going to...
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Posted on Oct 2, 2014 by admin

When it comes to leaflets, there’s definitely a lot more than meets the eye. So today we’ll take a look at the different styles of leaflets, and in particular, the types of folds available for your own direct marketing. Single Sheet When it comes to leaflets, the unfolded A5 single sheet is pretty much the industry standard. You’ll find this a fairly common leaflet for those who want maximum readability and brand...
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Posted on Sep 17, 2014 by admin

Although leaflet distribution has been a well-respected and popular method of marketing for many years, prospective clients are still unsure as to how effective such methods are and there is a constant fear that many potential customers do not appreciate or even look at the material coming through their letterbox. Every type of media is effective, whether TV, radio or newspaper, and each is received differently. How many people do you...
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Posted on Sep 16, 2014 by admin

A leaflet can quite often be one of the most successful methods of marketing in a brand’s campaign, and good design should include both text and image, over a single page or booklet format. Leaflets are cost effective, and are considered the most popular marketing tool for both small and larger scale businesses. Leaflets encourage versatility, enabling a brand to release numerous leaflets in order to market various products and reach...
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