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Posted on Mar 20, 2015 by barbie

When it comes to marketing, there are a variety of ways you can ensure your brand is promoted effectively. At Direct Letterbox Marketing, we use inspiration from all sorts of places in order to make our leaflet delivery as effective as possible. Here, we will take a look at some completely unique marketing techniques and see how they were used to effectively market brands. Zoolander 2 –Paris Fashion Week Paris Fashion...
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Posted on Mar 16, 2015 by barbie

Forming an integrated marketing strategy isn’t exactly an easy task – of course, there are as many incredible possibilities to take advantage of as there are pitfalls to avoid. All right, pop quiz – what’s an integrated marketing strategy? It’s a way of unifying your brand values and message across all forms marketing, whether it’s traditional techniques like leaflet distribution , or newer methods...
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Posted on Mar 12, 2015 by barbie

We like to think we are on top of our game when it comes to marketing, and sometimes some dubious marketing strategies appear and definitely reassure us of this fact. In this feature, we have put together a list of our 5 favourite marketing ‘fails’ for you to well and truly enjoy. Marketing Fails – Direct Letterbox Marketing from SearchQuest Europe We hope you enjoyed this SlideShare! If you are...
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Posted on Mar 3, 2015 by barbie

Ah, the mainstream – it’s been railed against by hippies and hipsters, and heralded by marketers and consumers. But, it seems, in the age of the internet, the major emphasis of the mainstream is over. HMV and Woolworths are two pretty big examples of mainstream companies who failed to adapt and understand the importance of finding their niche. So what’s the trouble with mainstream? Crucially, mainstream companies have...
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Posted on Feb 19, 2015 by barbie

Previously on this blog we’ve looked at just how crucial rebranding is for your company. Branding, after all, is what defines a company – it’s how you know the difference between Nike and Reebok, Pepsi and Coke. And one key facet of that deserves some far deeper attention, the importance of differentiation. No-one wants to be exactly like their competitors. What’s the point in that? So let’s use our old...
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Posted on Feb 10, 2015 by barbie

Distributing leaflets is a highly effective marketing technique, but when it comes to this kind of marketing, it’s all about the design. Taking the time to ensure your leaflets, as well as other graphic design elements in your company, look fantastic allows you to achieve additional benefits for your business. Here are just some of the advantages good graphic design can achieve for your brand. Increased Sales By investing in...
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Posted on Jan 29, 2015 by barbie

It was Johann Wolfgang von Goethe who once said: ‘A man can stand anything except a succession of ordinary days.’ That is, once it becomes routine, we get bored. Same old, same old, we’ll mutter to ourselves, and move on, barely taking in whatever it is before us. How many of us have ever studied the side of a Coke can? Probably not many of us, we see the product almost every day, we’ve grown used to it. Our brain...
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Posted on Jan 19, 2015 by barbie

Building a good relationship with your customers comes with a plethora of benefits to your business; you’ll retain more customers, experience high ROIs and even have your business promoted for you by happy customers to name just a few. Despite these benefits, many firms struggle to build up a relationship with their customers, or don’t try hard enough. This means that if you can figure out how to become your customers’...
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Posted on Jan 14, 2015 by barbie

Logos are perhaps one of the most dominant forms of marketing. And with good reason. We’re visual creatures, and nothing stokes the brain more than images. An awesome logo can seriously get you recognised. Pretty much every big name brand has one – from Nike’s tick to McDonald’s golden arches. Some are very smart, like Spartan Golf Club, which incorporates both what they do – golfing – and a visual...
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Posted on Jan 12, 2015 by barbie

Quick – think of an advertising tagline! Any one will do.   What did you think of? Was it Nike’s ‘Just Do It’? Or the Colonel’s ‘It’s Finger Lickin’ Good’? Or ‘I’m Lovin’ It’? ‘A Diamond is Forever?’ ‘The Best a Man Can Get’? Now, without searching online, can you remember the Lloyds Bank slogan? Probably not. One of the...
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