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Posted on Feb 19, 2015 by barbie

Previously on this blog we’ve looked at just how crucial rebranding is for your company. Branding, after all, is what defines a company – it’s how you know the difference between Nike and Reebok, Pepsi and Coke. And one key facet of that deserves some far deeper attention, the importance of differentiation. No-one wants to be exactly like their competitors. What’s the point in that? So let’s use our old...
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Posted on Feb 10, 2015 by barbie

Distributing leaflets is a highly effective marketing technique, but when it comes to this kind of marketing, it’s all about the design. Taking the time to ensure your leaflets, as well as other graphic design elements in your company, look fantastic allows you to achieve additional benefits for your business. Here are just some of the advantages good graphic design can achieve for your brand. Increased Sales By investing in...
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Posted on Jan 29, 2015 by barbie

It was Johann Wolfgang von Goethe who once said: ‘A man can stand anything except a succession of ordinary days.’ That is, once it becomes routine, we get bored. Same old, same old, we’ll mutter to ourselves, and move on, barely taking in whatever it is before us. How many of us have ever studied the side of a Coke can? Probably not many of us, we see the product almost every day, we’ve grown used to it. Our brain...
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Posted on Jan 19, 2015 by barbie

Building a good relationship with your customers comes with a plethora of benefits to your business; you’ll retain more customers, experience high ROIs and even have your business promoted for you by happy customers to name just a few. Despite these benefits, many firms struggle to build up a relationship with their customers, or don’t try hard enough. This means that if you can figure out how to become your customers’...
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Posted on Jan 14, 2015 by barbie

Logos are perhaps one of the most dominant forms of marketing. And with good reason. We’re visual creatures, and nothing stokes the brain more than images. An awesome logo can seriously get you recognised. Pretty much every big name brand has one – from Nike’s tick to McDonald’s golden arches. Some are very smart, like Spartan Golf Club, which incorporates both what they do – golfing – and a visual...
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Posted on Jan 12, 2015 by barbie

Quick – think of an advertising tagline! Any one will do.   What did you think of? Was it Nike’s ‘Just Do It’? Or the Colonel’s ‘It’s Finger Lickin’ Good’? Or ‘I’m Lovin’ It’? ‘A Diamond is Forever?’ ‘The Best a Man Can Get’? Now, without searching online, can you remember the Lloyds Bank slogan? Probably not. One of the...
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Posted on Jan 9, 2015 by barbie

Previously on our blog we discussed the seriously important aspect of brand mascots . You know, those goofy little characters who act as a visual personality for your company. This time we’re going to look at their human counterparts, the brand ambassador. We live in a world that worships at the altar of celebrity, right? The Gods of yore have been replaced with the faces of actresses, footballers, models and even politicians who...
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Posted on Jan 8, 2015 by barbie

These days we all know that the only way to really market your company is a well-planned, well-designed combo of advertising. From direct marketing such as leaflets and pull-outs, to web-based advertising, it’s crucial to embrace all forms of marketing to really get your voice heard.   One of the first stops any potential customer is going to make is to your website, right? After all, that’s what’s printed on...
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Posted on Jan 6, 2015 by admin

When it comes to your new business venture, one of the first things you’ll find yourself agonising over is the name of your company. Even those who’ve been in the business a long time might still question whether they made the right call. In fact, naming the actual company can be a major stumbling block for aspiring entrepreneurs. And when it’s the name that’s going to define you, the name that’ll appear on the...
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Posted on Dec 23, 2014 by admin

With Christmas just days away, we would like to take this opportunity to wish all of our loyal customers a very Merry Christmas, and of course, a healthy and happy New Year! We have had an extremely wonderful year here at Direct Letterbox Marketing, and would love to thank you all for your support over the past 12 months. It really doesn’t feel all that long ago that we were last wishing you all festive happiness, but when we come to...
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