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Posted on May 18, 2015 by barbie

Leaflets have been a trusty marketing technique for a very long time, and are still widely used by a variety of different businesses all over the world. But how have leaflets survived despite competition from the rise of technology and paperless methods? Well, here at Direct Letterbox we know how effective leaflet delivery can be, and here we are going to show you why the trusty leaflet has been able to stand the test of time....
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Posted on May 12, 2015 by barbie

When you are planning a marketing campaign, there is one step that is absolutely essential. It doesn’t matter whether you’re planning to use leaflet distribution , email marketing or any other kind of tactic to get your message out, you simply cannot afford to miss this step. This vital step is, of course, to know who your customers are.   Why Customer Profiling Works Whatever your product or service happens...
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Posted on May 6, 2015 by barbie

There’s a whole lot more to leaflets than you might first think – and nailing your direct marketing designs are crucial to success. So we’ve put together an easy-read infographic that’ll help outline some issues you may come across when looking at how to make leaflets work for you.   If you’d like the very finest advice, we’re on hand to help. Simply contact us on 0800 028 6353 and...
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Posted on May 6, 2015 by barbie

Door to door leaflet distribution remains one of the most popular methods of delivery. It is proven to have generated fast and measurable responses – whilst remaining extremely cost effective. Unlike other methods of marketing, it allows businesses to specifically target households that fit their demographic profile. Direct Letterbox Marketing is a leading provider of door to door leaflet delivery – helping customers...
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Posted on Apr 28, 2015 by barbie

Recently you may have noticed a whole lot more letterbox marketing coming through your door thanks to the upcoming general election. We’re betting you haven’t taken much notice of what these candidates have to say, and we are also willing to bet it’s because the design of the leaflets isn’t exactly eye catching or interesting, or there is too much information crammed on there. In this blog post, we are going to...
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Posted on Mar 27, 2015 by barbie

Leaflet marketing is still an effective way of reaching your audience and persuading them to buy your products. With all the leaflets that are posted through an individual’s door you need to make sure yours is created as good as possible. Here at Direct Letterbox Marketing we’ve helped our clients reach their customers for years and in this slideshare we give you some tips for how you can do this too.   If you...
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Posted on Mar 20, 2015 by barbie

When it comes to marketing, there are a variety of ways you can ensure your brand is promoted effectively. At Direct Letterbox Marketing, we use inspiration from all sorts of places in order to make our leaflet delivery as effective as possible. Here, we will take a look at some completely unique marketing techniques and see how they were used to effectively market brands. Zoolander 2 –Paris Fashion Week Paris Fashion...
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Posted on Mar 16, 2015 by barbie

Forming an integrated marketing strategy isn’t exactly an easy task – of course, there are as many incredible possibilities to take advantage of as there are pitfalls to avoid. All right, pop quiz – what’s an integrated marketing strategy? It’s a way of unifying your brand values and message across all forms marketing, whether it’s traditional techniques like leaflet distribution , or newer methods...
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Posted on Mar 12, 2015 by barbie

We like to think we are on top of our game when it comes to marketing, and sometimes some dubious marketing strategies appear and definitely reassure us of this fact. In this feature, we have put together a list of our 5 favourite marketing ‘fails’ for you to well and truly enjoy. Marketing Fails – Direct Letterbox Marketing from SearchQuest Europe We hope you enjoyed this SlideShare! If you are...
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Posted on Mar 3, 2015 by barbie

Ah, the mainstream – it’s been railed against by hippies and hipsters, and heralded by marketers and consumers. But, it seems, in the age of the internet, the major emphasis of the mainstream is over. HMV and Woolworths are two pretty big examples of mainstream companies who failed to adapt and understand the importance of finding their niche. So what’s the trouble with mainstream? Crucially, mainstream companies have...
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