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Posted on Jun 17, 2015 by barbie

In today’s marketing world, many are claiming that brand loyalty is a thing of the past. As one of the key aspects of relationship marketing, the end of brand loyalty would make a lot of marketing managers’ jobs harder. The truth of the matter is that brand loyalty isn’t actually dead; it’s just harder than ever to capture. Most markets contain a number of brands that are able to effectively deliver a high quality...
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Posted on Jun 10, 2015 by barbie

So, you’ve invested in using flyers for your marketing campaign. Congratulations! Leaflet marketing is one of the most successful forms of marketing available! But what’s this? You aren’t seeing any increase in interest in your company? Have you taken a deeper look into your leaflets design? One of the most common reasons why leaflet and flyer marketing campaigns fail lies in the design. Usually it’s pretty easy...
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Posted on Jun 3, 2015 by barbie

As a company, we take our commitment to leaflet delivery and leaflet printing seriously, so we’re always on the lookout for ways to help our customers come up with fantastic leafleting strategies that really do the job. When we heard about the incredible ad campaign being run by Battersea Dogs & Cats Home last month we simply had to share it – and talk about the lessons that you can take away for creating a perfect...
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Posted on May 29, 2015 by barbie

With the digital age taking so much of the marketing workload on board, it’s easy to believe that letterbox marketing is a trend of the past. With so many advertisements on our computer screens, our apps and all around us during our daily lives, who is going to want to look at a leaflet pushed through their door? However, we’re here to tell you that letterbox marketing is far from becoming a useless form of marketing. As...
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Posted on May 18, 2015 by barbie

Leaflets have been a trusty marketing technique for a very long time, and are still widely used by a variety of different businesses all over the world. But how have leaflets survived despite competition from the rise of technology and paperless methods? Well, here at Direct Letterbox we know how effective leaflet delivery can be, and here we are going to show you why the trusty leaflet has been able to stand the test of time....
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Posted on May 12, 2015 by barbie

When you are planning a marketing campaign, there is one step that is absolutely essential. It doesn’t matter whether you’re planning to use leaflet distribution , email marketing or any other kind of tactic to get your message out, you simply cannot afford to miss this step. This vital step is, of course, to know who your customers are.   Why Customer Profiling Works Whatever your product or service happens...
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Posted on May 6, 2015 by barbie

There’s a whole lot more to leaflets than you might first think – and nailing your direct marketing designs are crucial to success. So we’ve put together an easy-read infographic that’ll help outline some issues you may come across when looking at how to make leaflets work for you.   If you’d like the very finest advice, we’re on hand to help. Simply contact us on 0800 028 6353 and...
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Posted on May 6, 2015 by barbie

Door to door leaflet distribution remains one of the most popular methods of delivery. It is proven to have generated fast and measurable responses – whilst remaining extremely cost effective. Unlike other methods of marketing, it allows businesses to specifically target households that fit their demographic profile. Direct Letterbox Marketing is a leading provider of door to door leaflet delivery – helping customers...
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Posted on Apr 28, 2015 by barbie

Recently you may have noticed a whole lot more letterbox marketing coming through your door thanks to the upcoming general election. We’re betting you haven’t taken much notice of what these candidates have to say, and we are also willing to bet it’s because the design of the leaflets isn’t exactly eye catching or interesting, or there is too much information crammed on there. In this blog post, we are going to...
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Posted on Mar 27, 2015 by barbie

Leaflet marketing is still an effective way of reaching your audience and persuading them to buy your products. With all the leaflets that are posted through an individual’s door you need to make sure yours is created as good as possible. Here at Direct Letterbox Marketing we’ve helped our clients reach their customers for years and in this slideshare we give you some tips for how you can do this too.   If you...
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