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Posted on Jul 13, 2015 by barbie

When it comes to successfully branding your business, you want to get it right first time. Creating a strong brand for your company is one of the most important aspects when it comes to marketing your services and if it is successful, you will be able to benefit from the trust and loyalty that comes along with attracting the perfect consumers. As a leading leaflet distributor , we’ve come up with some helpful hints and tips to add...
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Posted on Jul 7, 2015 by barbie

When coming up with content for your next leaflet campaign, or any upcoming marketing strategy, there are a lot of basics that need to be considered – clear information that doesn’t overwhelm the reader, questions and features which speak directly to your target audience, and a strong call to action which sparks genuine engagement. If you’ve been reading our blog then you should have already picked up lots of fantastic...
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Posted on Jun 29, 2015 by barbie

Interacting with your audience is paramount when it comes to creating a strong, long lasting relationship with them. As Birmingham’s leading leaflet distributor , we’ve seen a great rise in bright colours, witty slogans and attractive leaflet layouts to help catch the wandering eyes of target audiences, but what can you do to stand out from the crowd? How about exercising various degrees of interactions between you and your...
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Posted on Jun 24, 2015 by barbie

Every time you look through a list of tips or ideas for designing your next leafleting campaign, there are three little words that are almost guaranteed to pop up – and if they don’t then you’re probably reading the wrong guide! Those words are ‘Call to Action’, and they represent one of the most important features of any effective leaflet. In fact, they’re so important that we’re going to...
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Posted on Jun 17, 2015 by barbie

In today’s marketing world, many are claiming that brand loyalty is a thing of the past. As one of the key aspects of relationship marketing, the end of brand loyalty would make a lot of marketing managers’ jobs harder. The truth of the matter is that brand loyalty isn’t actually dead; it’s just harder than ever to capture. Most markets contain a number of brands that are able to effectively deliver a high quality...
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Posted on Jun 10, 2015 by barbie

So, you’ve invested in using flyers for your marketing campaign. Congratulations! Leaflet marketing is one of the most successful forms of marketing available! But what’s this? You aren’t seeing any increase in interest in your company? Have you taken a deeper look into your leaflets design? One of the most common reasons why leaflet and flyer marketing campaigns fail lies in the design. Usually it’s pretty easy...
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Posted on Jun 3, 2015 by barbie

As a company, we take our commitment to leaflet delivery and leaflet printing seriously, so we’re always on the lookout for ways to help our customers come up with fantastic leafleting strategies that really do the job. When we heard about the incredible ad campaign being run by Battersea Dogs & Cats Home last month we simply had to share it – and talk about the lessons that you can take away for creating a perfect...
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Posted on May 29, 2015 by barbie

With the digital age taking so much of the marketing workload on board, it’s easy to believe that letterbox marketing is a trend of the past. With so many advertisements on our computer screens, our apps and all around us during our daily lives, who is going to want to look at a leaflet pushed through their door? However, we’re here to tell you that letterbox marketing is far from becoming a useless form of marketing. As...
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Posted on May 18, 2015 by barbie

Leaflets have been a trusty marketing technique for a very long time, and are still widely used by a variety of different businesses all over the world. But how have leaflets survived despite competition from the rise of technology and paperless methods? Well, here at Direct Letterbox we know how effective leaflet delivery can be, and here we are going to show you why the trusty leaflet has been able to stand the test of time....
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Posted on May 12, 2015 by barbie

When you are planning a marketing campaign, there is one step that is absolutely essential. It doesn’t matter whether you’re planning to use leaflet distribution , email marketing or any other kind of tactic to get your message out, you simply cannot afford to miss this step. This vital step is, of course, to know who your customers are. Why Customer Profiling Works Whatever your product or service happens to...
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