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Posted on Nov 15, 2013 by admin

It is a known fact that the UK’s retail sales experience rises every year around December due to the Christmas spending surge. Statistics show that retailers, especially clothing and footwear supplying organisations enjoyed a 6.3% increase in sales last year compared to the previous year’s sales. Business owners are now fully aware of this profit generating period therefore will certainly be looking to utilise the forthcoming...
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Posted on Oct 24, 2013 by admin

In recent years, leaflet advertising has turned out to be an influential form of marketing due to its superb customer targeting characteristics. Product sample distribution has since been embraced by many organisations, both large and small, who seek reliable marketing strategies bearing fast results. That is why here at Direct Letterbox Marketing we look to provide specialist leaflet distribution services to encourage your...
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Posted on Oct 23, 2013 by admin

Here on the Direct Letterbox Marketing blog we have often written about the process of leafleting. But what about the leaflets themselves? Our Solus leaflet distribution is an efficient delivery service that is optimised to target appropriate areas, but a lot of the success of a campaign relies on how effective your leaflet is. We can deliver to the right people at the right times, and in the right manner, but if your leaflet is poor...
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Posted on Oct 18, 2013 by admin

Employees of the newly privatised Royal Mail are planning to go on strike in November. Members of staff voted though the Communication Workers Union, producing a four-to-one result in favour of those voting for a strike. The vote signalled what would be the first national strike at Royal Mail in around four years. Workers have expressed their fears regarding an expected deterioration of working conditions, as Royal Mail is now a private...
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Posted on Sep 16, 2013 by admin

So you’ve received your funding to get started, you’ve got the equipment you need and a few skilled employees too. But something’s not right; you’re lacking in customers. Sadly, if this happens you’ve still got plenty of work to do. Time to get your promotion sorted. 1)      Build Your Brand You need a logo, a strong business name and possibly a strap line to give the audience a...
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Posted on Sep 10, 2013 by admin

Product sample distribution is one of the most commonly practiced marketing strategies used by business  all over the globe, and is a reliable way to expand business and product exposure through an inexpensive approach. Offering free samples benefits the business as well as the client on several levels. #1 Introducing New Products Introduction of new products is the most common use of samples as marketing strategy. According to...
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Posted on Sep 2, 2013 by admin

When trying to drum up custom it’s important to think about marketing techniques, if you are thinking of using a leaflet distribution campaign for your business you have to makes sure your leaflet makes the right kind of impact. There are several things to consider when you want to start marketing with leaflets but to help you on your way we here at Direct Letterbox Marketing have some helpful tips to get you on your way to a winning...
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Posted on Aug 16, 2013 by admin

The Direct Letterbox Marketing website has relaunched with a new responsive design to make it easier for all our customers to use. Smartphones and tablets have changed the way that people browse the internet, with touchscreen functions and smaller screens meaning that traditional website designs may not always be as easy to use on these devices. Research shows that use of smartphones and tablets has doubled just in the year from 2012 to...
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Posted on Jul 15, 2013 by admin

In a world of wider marketing possibilities than ever before, door to door distribution has continued to hold its own. According to the British Population Study ‘Marketing Channel Trends’ 2010, over 90% of respondents remembered receiving leaflets through the door, with 6% reacting positively to a leaflet they had received in this manner. To put this in perspective, eighty of the country’s top 100 advertisers regularly use...
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Posted on Jul 11, 2013 by admin

In the past 5 years, leaflet distribution has decreased by a whopping 11%, equalling out to around 5 billion leaflets. Surprisingly, within the leaflet industry, this isn’t harmful, as this article in The Journal points out that the same amount of money is still be invested by clients into the industry thanks to companies such as ourselves using a process called selective distribution. This means that instead of literally wasting...
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