Direct Letterbox Marketing - Blog

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Super Conservatories & Windows

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Posted on Sep 2, 2013 by admin

When trying to drum up custom it’s important to think about marketing techniques, if you are thinking of using a leaflet distribution campaign for your business you have to makes sure your leaflet makes the right kind of impact. There are several things to consider when you want to start marketing with leaflets but to help you on your way we here at Direct Letterbox Marketing have some helpful tips to get you on your way to a winning...
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Posted on Aug 16, 2013 by admin

The Direct Letterbox Marketing website has relaunched with a new responsive design to make it easier for all our customers to use. Smartphones and tablets have changed the way that people browse the internet, with touchscreen functions and smaller screens meaning that traditional website designs may not always be as easy to use on these devices. Research shows that use of smartphones and tablets has doubled just in the year from 2012 to...
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Posted on Jul 15, 2013 by admin

In a world of wider marketing possibilities than ever before, door to door distribution has continued to hold its own. According to the British Population Study ‘Marketing Channel Trends’ 2010, over 90% of respondents remembered receiving leaflets through the door, with 6% reacting positively to a leaflet they had received in this manner. To put this in perspective, eighty of the country’s top 100 advertisers regularly use...
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Posted on Jul 11, 2013 by admin

In the past 5 years, leaflet distribution has decreased by a whopping 11%, equalling out to around 5 billion leaflets. Surprisingly, within the leaflet industry, this isn’t harmful, as this article in The Journal points out that the same amount of money is still be invested by clients into the industry thanks to companies such as ourselves using a process called selective distribution. This means that instead of literally wasting...
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Posted on Jun 21, 2013 by admin

The number one rule in marketing is to identify who you are marketing towards. There’s no point spending hundreds or thousands of pounds on a marketing campaign to target everyone if you know only a certain niche is going to reply. Equally, you want to make sure you’re targeting the right niche, and not wasting money on, for example, students, when it’s clear your demographic is the over-65s. Identifying your target market...
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Posted on Jun 21, 2013 by admin

In the past, business advertising was a lot less specific, taking more of a scattergun approach. There were fewer concerns whether a customer belonged to the appropriate target group for that particular product. While there was the possibility that somebody might take up a product advertised via this method, this was by no means typical behaviour. Businesses were spending money, time and resources without being confident of success. So...
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