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Posted on Apr 7, 2014 by admin

A new study has found that traditional channels are most effective for getting their message across and procuring responses from Charity donors. The study has found that the mainstream and traditional marketing methods such as TV adverts, websites and direct mail are most effective. Although the study was undertaken in Australia, this is a country with a similar culture to Britain and it gives insight into how charities choose certain...
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Posted on Apr 3, 2014 by admin

As technology has advanced, we have seen the rise of digital publishing. Of course, this has affected the way we get our information; meaning we are less and less dependent on the printed word. This has caused significant changes in the way we consume media, but how much has this change affected printed advertising? We will look into these points in this blog. The term digital publishing refers to almost anything online; from blogs and...
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Posted on Mar 31, 2014 by admin

The process of local advertising refers to a promotional strategy that is tailored to target an audience within a particular geographic location. This form of advertising is especially effective if you are company operating on a small-scale basis, and since the majority of businesses were not born global, it is correct to assume that every business would have heavily relied upon local marketing at some point. As a company that has been...
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Posted on Mar 18, 2014 by admin

The promotional mix is a concept that uses a variety of push factors to get a business brand noticed by their target audience. Commonly confused with the marketing mix, the promotional mix takes the promotion aspect of the marketing mix and delves into different avenues of communication; businesses can then follow these to trigger an increase in sales volumes. There are many testimonies that indicate the promotional mix is a fundamental part...
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Posted on Mar 14, 2014 by admin

According to a new study by Forrester, and commissioned by Silverpop, 62% of surveyed businesses avoid behavioural marketing as it is perceived to breach privacy. Behavioural marketing is the practice of tracking potential consumers’ habits on the internet using cookies, and then tailoring the adverts and search engine results to reflect the users’ activity. The majority of respondents from the survey were unclear about the...
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Posted on Mar 12, 2014 by admin

‘ There are no secrets to success. It is the result of preparation, hard work, and learning from failure ’ Doing well in business is incredibly hard work; even when you have a product or a service that is in demand it is still incredibly difficult to break into the market successfully. As a business owner it is vital that you show initiative in pushing your business further; you will never see growth if you are quite happy to...
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Posted on Mar 4, 2014 by admin

As we mentioned in our previous post , leaflet distribution campaigns have been highlighted as one of the most effective means of communicating with customers. Statistics indicated a higher return on investment for those using door-drop campaigns to those using emails as a form of direct marketing. Due to this success, it is only right to assume that faster thinking marketing teams would have allocated a larger proportion of their corporate...
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Posted on Feb 17, 2014 by admin

The continuous development of technology has essentially facilitated an increase in the means of available communication to date. Furthermore, the rapid urbanisation of cities across the UK is working hand in hand with technology to create more digitalised forms of communication; like emailing. Although this might seem threatening to traditional forms of contacting customers, recent studies have clearly indicated that letterbox mailing...
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Posted on Feb 11, 2014 by admin

In this current economic climate letterbox marketing is not a decision to take lightly. When letterbox marketing goes well you will reap the rewards, however if you don’t plan the campaign accordingly then you can’t expect to get a return on investment. You have to ask yourself a question: how much is a customer worth to you? Investing time and money into this form of campaign is imperative, and the key is to know your audience...
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Posted on Feb 7, 2014 by admin

The development of technology has led to the simplicity of marketing as a whole, with targeted marketing being a specific beneficiary of the outcomes. For instance, it is common that people disclose significant personal information on social networking sites like Facebook and Twitter, making it much easier for marketers to segment their target audiences. Many individuals display data like occupations, age, gender and location therefore...
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