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Lucy Scott

Super Conservatories & Windows

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Posted on Mar 4, 2014 by admin

As we mentioned in our previous post , leaflet distribution campaigns have been highlighted as one of the most effective means of communicating with customers. Statistics indicated a higher return on investment for those using door-drop campaigns to those using emails as a form of direct marketing. Due to this success, it is only right to assume that faster thinking marketing teams would have allocated a larger proportion of their corporate...
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Posted on Feb 17, 2014 by admin

The continuous development of technology has essentially facilitated an increase in the means of available communication to date. Furthermore, the rapid urbanisation of cities across the UK is working hand in hand with technology to create more digitalised forms of communication; like emailing. Although this might seem threatening to traditional forms of contacting customers, recent studies have clearly indicated that letterbox mailing...
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Posted on Feb 11, 2014 by admin

In this current economic climate letterbox marketing is not a decision to take lightly. When letterbox marketing goes well you will reap the rewards, however if you don’t plan the campaign accordingly then you can’t expect to get a return on investment. You have to ask yourself a question: how much is a customer worth to you? Investing time and money into this form of campaign is imperative, and the key is to know your audience...
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Posted on Feb 7, 2014 by admin

The development of technology has led to the simplicity of marketing as a whole, with targeted marketing being a specific beneficiary of the outcomes. For instance, it is common that people disclose significant personal information on social networking sites like Facebook and Twitter, making it much easier for marketers to segment their target audiences. Many individuals display data like occupations, age, gender and location therefore...
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Posted on Feb 3, 2014 by admin

Previously , we discussed the importance of dividing target audiences into smaller segments to facilitate effective leaflet distribution on a localised scale. We established how local companies can devise a successful customer mapping process with the idea of proceeding to national firms’ segmentation. Well this article is the follow up document, which features the significance of market segmentation for companies looking to target...
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Posted on Jan 31, 2014 by admin

The process of market segmentation is a technique used by many organisations to target its products or communication to the right customers more efficiently. This technique is essentially used to help companies understand their customers better through identifying their needs and wants. This information is then used to address the specific requirements to maximise the efficiency of the services provided. This article is a two-part document...
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Posted on Jan 28, 2014 by admin

Running a business is no easy feat, so you will have to make sure that your marketing is worthwhile, especially in this current economic climate. You will have to pay close attention to your campaign in order to make sure that it gets the results; otherwise, it will hurt your finances and ultimately add to your stress. One mistake that businesses make is creating a company image that is not impressive and puts customers off. Many...
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Posted on Jan 15, 2014 by admin

Quite a few reports of a January slump are circulating in the press, and post sale, post Christmas gloomy January can always be a trying time for businesses.  However, there are some positive reports from companies ranging from Sports Direct to the brewery giant Greene King.  All indicators suggest that the market is particularly competitive, and that gaining on your competitors or even sustaining trading levels may require...
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Posted on Jan 13, 2014 by admin

The festive season is now officially over but during this period Birmingham city centre was brought to life with shimmering disco balls, gorgeous gowns and top musical acts. The ball season is normally throughout autumn and winter, leading up to Christmas and with the enormous Snowball in Birmingham as a highlight. The charity event season isn’t just exclusively around Christmas time though; throughout the year there are a variety of...
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Posted on Jan 9, 2014 by admin

A recently completed survey that has been ongoing for over a decade identified UK’s cities London and Manchester among Europe’s top 20 best cities for business activities. The compiled list, which had London ranked first, also featured other major European cities like Paris, Barcelona and Milan. London and Manchester are well known as the home of some of the largest organisational forces on the globe such as multi-national gas and...
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