Direct Letterbox Marketing - Blog

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Posted on Mar 25, 2019 by barbie

Don’t just tell, make it sell! You’ve done all the hard work, designed an eye-catching leaflet, grabbed their attention and desire to interact with your product or service! But where’s the incentive?   Creating a call to action lets you know that you’ve had a response from a campaign! by leaving a call to action off a leaflet you are simply telling the targeted audience the information that might get...
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Posted on Mar 4, 2019 by barbie

Here at Direct Letterbox Marketing, we’re no stranger to the power of a few well-chosen words, and we’ve already spent a fair bit of time talking about how to use things like copy and typography to your advantage. You may not instantly think that the exact words you choose to place on a flyer would make too much of a difference, and the way that you place these words tends to receive even less publicity. However, as...
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Posted on Mar 4, 2019 by barbie

The purpose of advertising is the same across any platform. Whether it’s on the television, via a leaflet or on a billboard, the end goal is to gain custom for your product or service. Some people will claim that leaflet advertising specifically is part of a marketing strategy, while others say it’s part of the selling tactics. Either way, the idea is still to get a recipient interested in what is on offer.   In the...
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Posted on Jan 28, 2019 by barbie

If you’ve decided to promote your business or event using a leaflet, it’s important that you get it right first time. This will help you be cost and time-effective. More than likely, you’ll be printing a large quantity, so a simple error can have a huge impact on the production line and render your products unusable. Here, we will talk you through how you can create the best leaflet possible. The impact of print...
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Posted on Jan 18, 2019 by barbie

An attractive leaflet with a good message will give you credibility and help promote your business. Most companies will automatically assume that a leaflet has to be A5, with printing the possibilities can be endless and sizes can adapted to fit your message. When creating a leaflet, it must grab people’s attention and invoke their initial curiosity! This Can be done with a question, bold headlines, imagery, colours or the effective...
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Posted on Aug 17, 2015 by barbie

The digital age is at the forefront of everyone’s minds when it comes to marketing. Email marketing is one of the most effective forms of digital marketing… but only if it’s done right. Coupled with a leaflet campaign to target those who are still operating off the digital grid, your marketing campaign will reach a wider audience and ultimately help you make those all important conversions. Here at Direct Letterbox...
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Posted on Aug 10, 2015 by barbie

Just like with leaflet delivery and distribution, social media has become a crucial aspect of marketing your business. It’s an effective way to build your brand, network with potential clients and spread information about your company. These days it’s becoming extremely popular for companies to have a social media presence to communicate to a wider audience. However, if used incorrectly, it can completely ruin your whole...
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Posted on Aug 3, 2015 by barbie

No matter how big or small your company is, marketing you business is always going to seem like a daunting and expensive task. If you are a small or startup company, you may feel like you have to spend a lot of money on advertising to make your voice heard (or seen!). However, does this need to be the case? Do you have to spend over the odds on your business marketing to get noticed? As a leading leaflet distributor , we don’t...
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Posted on Jul 27, 2015 by barbie

When carefully thought of and constructed properly, a tagline or advertisement slogan can have a lot of benefits for your business and branding. It reinforces your ideas and allows your audience to connect with your message. They have become an extremely important part of marketing, and have helped make a lot of businesses more successful. In fact, a lot of businesses are recognised by their taglines and it’s this tagline that their...
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Posted on Jul 22, 2015 by barbie

Any great marketing strategy needs to work on several different levels at once – you want to use different tactics to get your name out into the world and attract new customers, to retain their interest once you’ve lit that first spark, and to keep them engaged in the long term. This means integrating a range of techniques, to create one complete (and completely brilliant) strategy that does everything you need it to. But...
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