Author Archives: dlm

How an Integrated Marketing Strategy Helps You Keep New Clients

Any great marketing strategy needs to work on several different levels at once – you want to use different tactics to get your name out into the world and attract new customers, to retain their interest once you’ve lit that … Continue reading

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Marketing Master Class: How to Cultivate a Company Personality

When coming up with content for your next leaflet campaign, or any upcoming marketing strategy, there are a lot of basics that need to be considered – clear information that doesn’t overwhelm the reader, questions and features which speak directly … Continue reading

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Including Your Audience: How to Make Your Leaflet Connect

  Interacting with your audience is paramount when it comes to creating a strong, long lasting relationship with them. As Birmingham’s leading leaflet distributor, we’ve seen a great rise in bright colours, witty slogans and attractive leaflet layouts to help … Continue reading

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Lights, Camera, Action! Give Your Audience Something to Do Next

Every time you look through a list of tips or ideas for designing your next leafleting campaign, there are three little words that are almost guaranteed to pop up – and if they don’t then you’re probably reading the wrong … Continue reading

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Thinking Outside the Box: Lessons to Learn from Unique Marketing Techniques

When it comes to marketing, there are a variety of ways you can ensure your brand is promoted effectively. At Direct Letterbox Marketing, we use inspiration from all sorts of places in order to make our leaflet delivery as effective … Continue reading

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How Not to Fail at Integrated Marketing

Forming an integrated marketing strategy isn’t exactly an easy task – of course, there are as many incredible possibilities to take advantage of as there are pitfalls to avoid. All right, pop quiz – what’s an integrated marketing strategy? It’s … Continue reading

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Marketing Fails – SlideShare

We like to think we are on top of our game when it comes to marketing, and sometimes some dubious marketing strategies appear and definitely reassure us of this fact. In this feature, we have put together a list of … Continue reading

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Getting the Message Across – the Power of Words

Here at Direct Letterbox Marketing, we’re no stranger to the power of a few well-chosen words, and we’ve already spent a fair bit of time talking about how to use things like copy and typography to your advantage. You may … Continue reading

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Move Over Mainstream: The Rise of Niche Marketing

Ah, the mainstream – it’s been railed against by hippies and hipsters, and heralded by marketers and consumers. But, it seems, in the age of the internet, the major emphasis of the mainstream is over. HMV and Woolworths are two … Continue reading

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The Importance of Differentiation: Not The Clone Wars

Previously on this blog we’ve looked at just how crucial rebranding is for your company. Branding, after all, is what defines a company – it’s how you know the difference between Nike and Reebok, Pepsi and Coke. And one key … Continue reading

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