There are many forms of advertising for you to take advantage of nowadays, from television and radio advertising to online advertising and SEO. None are without their drawbacks, however; you can spend an extortionate amount of money on a radio or television advert just for a prospective customer to turn off your advert, flick to the next station, or simply not pay attention because they’re too busy on their phones or tablet. With properly targeted leaflet advertising, you have more of a captive audience. Even if it just gets glanced at by a prospective customer as they pick it up from the doorstep, a well-designed leaflet will grab enough attention for them to have an interest in your establishment.
Advantages of leaflet marketing include:
- Cost effective form of advertising
- Can be run alongside a local newspaper
- Readers can receive a lot information that would be difficult in other mediums
- Extremely responsive, producing results
- Distribution areas can be selected to target specific demographics
- Receive attention from various members of the household
Here at Direct Letterbox Marketing, we pride ourselves on the fact that our leaflets are quick and easy to produce, and our print and distribution services make us a one-stop shop for your leaflet campaign. We understand that people would not like to read lengthy advertisements, so our leaflets are tailored to suit your target audience.
More and more businesses are now choosing leaflet distribution as an effective method to engage with people in the comfort of their own homes. If you want to reduce the spending of your marketing and see great results, then leaflet distribution will no doubt benefit you.
When you approach a leaflet advertising campaign, it is important to consider the areas you want to cover; the products you want to cover and whether it is the right time of the year for these products to be promoted. Also keep your target audience in mind.
If you would like to discuss leaflet distribution further, then don’t hesitate to get in touch with us today. We are more than happy to discuss your strategy. When you choose one of our marketing campaigns, you can feel confident that we will give 100% for your campaign. For more information on our services and to learn how we can help you, contact us today.